Cinerad Communications Limited SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1331

SWOT analysis of Cinerad Communications Limited analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Cinerad Communications Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cinerad Communications Limited to benchmark its business & performance as compared to the competitors and industry. Cinerad Communications Limited is one of the leading brands in the media & entertainment sector. The table below also lists the top Cinerad Communications Limited competitors and elaborates Cinerad Communications Limited market segmentation, target group, positioning & Unique Selling Proposition (USP).

Cinerad Communications Limited SWOT, Competitors, Marketing STP & Brand analysis Table
Cinerad Communications Limited Brand Analysis
Parent Company

Cinerad Communications Limited

Category

Broadcasting& Cables

Sector

Media & Entertainment

Tagline/ Slogan

If you have an idea for a film/ TV Serial we can make it happen

USP

The company produces advertising and promotional films, corporate films, and documentaries for television. It also offers post production services and operates a digital editing facility.

Cinerad Communications Limited STP
Segment

Viewers of advertising and promotional films, documentaries and feature films

Target Group

Reaches out to over 6 million people through customers, cable operators, employees, dealers, etc.

Positioning

One of the leading & well-known name into documentary advertising films in the Mumbai

Cinerad Communications Limited SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Cinerad Communications Limited. Strengths are:

1.Offers post production services and operates a digital editing facility

2. Client base included corporate entities from various segments of industry

3. Enter into a strategic alliance with Prasad Corp's EFX of Mumbai, to provide world class digital effects for the Mumbai film industry

4. Evolved with the times and significantly corporatized itself, bringing an experienced professional team for driving the future strategic direction of the company

5. Great experience in creating future documentaries to short web promotional movies and adverts

6. Strong brand presence and extensive operations

Weaknesses

Here are the weaknesses in the Cinerad Communications Limited SWOT Analysis:

1.Limited global exposure compared to some leading industry players

2. They don’t have any subsidiary companies to carry out other operations

3. Significant overhead costs are cause of worry

Opportunities

Following are the Opportunities in Cinerad Communications Limited SWOT Analysis:

1.Transform focus from the production of advertising films to the planning and establishment of a Digital Video Editing and Computer Graphics Facility

2. Advertising Industry has undergone drastic change over the years

3. Enter into Strategic alliance with potential partners

Threats

The threats in the SWOT Analysis of Cinerad Communications Limited are as mentioned:

1. Competition from other advertising industries

2. Government regulations

3. Marketing Services are quite weak

Cinerad Communications Limited Competition
Competitors

Below are the top 3 Cinerad Communications Limited competitors:

1.PVR

2. Prime Focus

3. Inox Leisure

The brandguide table above concludes the Cinerad Communications Limited SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cinerad Communications Limited. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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