ETC Network Limited SWOT Analysis, USP & Competitors

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SWOT Analysis of ETC Network Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ETC Network Limited

Parent Company

Zee Networks


Broadcasting& Cables


Media and Entertainment

Tagline/ Slogan

Aakhir Dil Hai Hindustaani


Provide best contents to its viewers



Films, TV Serials and music/video spectators

Target Group

High and medium section of TV viewer, producer, distributor and entire Bollywood society


Claimed to be India’s number 1 music channel

SWOT Analysis


1.Engaged in the business of producing television software and broadcaster for two free to air satellite television channels: etc-music and etc-punjabi

2. Company is also a diversified education company, which delivers learning solutions and training to various segments of society through its multiple products

3. Listed in Bombay stock exchange

4. Leading music channel in India and pioneer in entertainment channel

5. Company develops various websites, portals and mail servers of customers

6. Effective internal control, to provide efficient operations and security of assets

7. ETC is second broadcasting network o breakeven in its first year of operation


1.Debt/Equity ratio is increasingwhich is a concern

2. Brand recognition is low and also a small market share

3. Not diversified enough


1.Adopt latest trends and technology

2. Strengthen its bond with Bollywood, covering news, views, features and programming on different Bollywood happenings

3. Extend operation into media industry by entering genre of television which offers high growth potential

4. Tapping the promotional budgets of various pharmaceutical companies who do not have any promotional platform

5. Best service provider in entertainment industry


1. Government regulatory risks and tax increases

2. Threat of new entrants and substitute products

3. Shifting consumer preference  and evolving technology

4. Political situation



1.Balaji telefilms Ltd.

2. Baba Arts Limited

3. Aastha broadcasting Network Ltd.

The table above concludes the ETC Network Limited SWOT analysis along with its marketing and brand parameters.


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