Filmcity Media Limited SWOT Analysis, USP & Competitors

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SWOT Analysis of Filmcity Media Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Filmcity Media Limited

Parent Company

Filmcity Media Limited


Broadcasting& Cables


Media and Entertainment

Tagline/ Slogan

To cater to all the Entertainment needs of the audiences by providing wholesome and meaningful Entertainment.


Reach out to the hearts of masses and become a part of their lives by infotaining them



Films, TV Serials and music/video spectators

Target Group

High and medium section of the society,

Local and Regional TV channel providers


The Company works for the people and considers itself to be a responsible corporate citizen of the society

SWOT Analysis


1.Providesintegrated form of entertainment: television, print, events, radio, internet, films and outdoor creational activities

2. Company provides programs for Doordarshan National Network, as well as for various private channels

3. Strong pan Indian distribution network

4. Implementation of DTH and CAS has come as a boon to the broadcasters especially for the pay channels


1.Financial performance has not been bright which is a concern

2. No transaction involving any foreign exchange earnings and outgo


1.Adopt latest trends and technology

2. Expand its reach to every nook and corner of the country

3. Extend operation into media industry by entering genre of television which offers high growth potential

4. Tapping the promotional budgets of various pharmaceutical companies who do not have any promotional platform


1. Bargaining power of cable operator

2. Global and indigenous competition

3. Absence of niche channels in Indian television genre



1.Balaji telefilms Ltd.

2. Baba Arts Limited

3. Aastha broadcasting Network Ltd.

The table above concludes the Filmcity Media Limited SWOT analysis along with its marketing and brand parameters.


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