Unistar Multimedia SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1195

SWOT analysis of Unistar Multimedia analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Unistar Multimedia SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Unistar Multimedia to benchmark its business & performance as compared to the competitors and industry. Unistar Multimedia is one of the leading brands in the media & entertainment sector. The table below also lists the top Unistar Multimedia competitors and elaborates Unistar Multimedia market segmentation, target group, positioning & Unique Selling Proposition (USP).

Unistar Multimedia SWOT, Competitors, Marketing STP & Brand analysis Table
Unistar Multimedia Brand Analysis
Parent Company

Kumbh Finance Limited


Broadcasting& Cables


Media & Entertainment

Tagline/ Slogan

Defining entertainment for the future


Restructure its activities and enter into media business by evolving as composite production house

Unistar Multimedia STP

TV channel providers, Films, TV Serials and music/video spectators

Target Group

High and medium section of the society,

Local and Regional TV channel providers


Unistar is positioned to be the quality content provider to various TV channels

Unistar Multimedia SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Unistar Multimedia. Strengths are:

1.Provides quality content to various TV channels

2. Prepares TV serials, own music albums, making films, event management etc.

3. Formed Investors Grievances Committee in order to maintain relations and co-ordinate with Investors & resolve their queries

4. Endeavour made towards good corporate governance

5. Event and talent management


Here are the weaknesses in the Unistar Multimedia SWOT Analysis:

1.Company has not raised money by way of public issue

2. Many new serial projects are kept on hold due to existing projects

3. Has not made any preferential allotment of shares to its parties and companies


Following are the Opportunities in Unistar Multimedia SWOT Analysis:

1.Mobile Digital communications

2. Expand its horizon into entertainment industry, spreading its wing with feature films, TV programs, business to business productions, music promotion etc.

3. Many new serials and talent competitions are coming in India and gaining popularity

4. Setting up in-house facility for off-line & non-linear editing for BETA mastering

5. No impact of recession on growing entertainment industry


The threats in the SWOT Analysis of Unistar Multimedia are as mentioned:

1. Intense competition from other media business rivals

2. Write-off of old tax refunds has led to losses

3. Decreasing viewership for family serials

Unistar Multimedia Competition

Below are the top 3 Unistar Multimedia competitors:

1.Baba Arts Limited

2. Balaji Telefilms Ltd.

3. BAG Films & Media Ltd.

The brandguide table above concludes the Unistar Multimedia SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Unistar Multimedia. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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