Liberty Global SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1996

SWOT Analysis of Liberty Global with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Liberty Global

Parent Company

Merger Liberty Media and UGC (UnitedGlobalCom)


Broadcasting& Cables


Media and Entertainment

Tagline/ Slogan

Connect. Discover. Be Free


Leading international cable operator offering advanced video, telephone, and broadband internet services



Serves 20 million customers consisting of advanced video, telephone, and broadband internet services

Target Group

High and medium section of the society


Liberty Global is a leading international company operating in the Telecommunications and Television industry

SWOT Analysis


1.One of the largest broadband providers outside the United States of America

2. Revenueperformance has been admirable

3. Employees: 21,000 People are a part of the workforce

4. Active in 13 countrieswith a strong presence in Europe

5. Well established corporate identity

6. Efficient logistics

7. One of the first cable operators to introduce digital telephony

8. Solid stock price performance


1.High Capital expenditures involved

2.Disappointing return on equityand Weak operating cash flow and generally higher debt management riskis a concern


1.Mobile Digital communications

2. Demand from emerging market is helping growth

3. Buy Virgin Media to expand and diversify its portfolio

4. Increase ownership in telenet

5. Seize accretive M&A opportunities


1. Greater services by other Cable and Wireless companies

2. 4G mobile deployment has been rapidly accelerating

3. Government regulations play a critical role



1.Comcast Corporation

2. Cablevision

3. News Corporation

The table above concludes the Liberty Global SWOT analysis along with its marketing and brand parameters.


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