Liberty Global SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Liberty Global analyses the brand by its strengths, weaknesses, opportunities & threats. In Liberty Global SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Liberty Global to benchmark its business & performance as compared to the competitors. Liberty Global is one of the leading brands in the media & entertainment sector.

The table below lists the Liberty Global SWOT (Strengths, Weaknesses, Opportunities, Threats), top Liberty Global competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Liberty Global SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Liberty Global Brand Analysis
Parent Company

Merger Liberty Media and UGC (UnitedGlobalCom)


Broadcasting& Cables


Media & Entertainment

Tagline/ Slogan

Connect. Discover. Be Free


Leading international cable operator offering advanced video, telephone, and broadband internet services

Liberty Global STP

Serves 20 million customers consisting of advanced video, telephone, and broadband internet services

Target Group

High and medium section of the society


Liberty Global is a leading international company operating in the Telecommunications and Television industry

SWOT Analysis of Liberty Global
Liberty Global Strengths

Below are the Strengths in the SWOT Analysis of Liberty Global:

1.One of the largest broadband providers outside the United States of America

2. Revenueperformance has been admirable

3. Employees: 21,000 People are a part of the workforce

4. Active in 13 countrieswith a strong presence in Europe

5. Well established corporate identity

6. Efficient logistics

7. One of the first cable operators to introduce digital telephony

8. Solid stock price performance

Liberty Global Weaknesses

Here are the weaknesses in the Liberty Global SWOT Analysis:

1.High Capital expenditures involved

2.Disappointing return on equityand Weak operating cash flow and generally higher debt management riskis a concern

Liberty Global Opportunities

Following are the Opportunities in Liberty Global SWOT Analysis:

1.Mobile Digital communications

2. Demand from emerging market is helping growth

3. Buy Virgin Media to expand and diversify its portfolio

4. Increase ownership in telenet

5. Seize accretive M&A opportunities

Liberty Global Threats

The threats in the SWOT Analysis of Liberty Global are as mentioned:

1. Greater services by other Cable and Wireless companies

2. 4G mobile deployment has been rapidly accelerating

3. Government regulations play a critical role

Liberty Global Competition
Liberty Global Competitors

Below are the top 3 competitors of Liberty Global:

1.Comcast Corporation

2. Cablevision

3. News Corporation

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Liberty Global. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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