Fundex Games SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 795

SWOT Analysis of Fundex Games with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fundex Games

Parent Company

Fundex Games Ltd.


Toy Brands & Manufacturers


Media and Entertainment

Tagline/ Slogan



Partnership with the Professional Domino Association to market PDA-licensed domino games and other products for the United States market



Kids and adults

Target Group

Card, dice and domino game lovers


One-stop solution for toys

SWOT Analysis


1.Diverse product range in terms of

2.Strong brand presence through advertising in movies like Smurfs

3.The store has also earned itself the title of a popular tourist destination due to the presence of the floor piano which has also featured in a few movies.

4.The store has toys from all the best brands and a collection of exclusives as well


1.Global brand presence in limited

2.The company has undergone multiple take-overs and logo changes over the years


1.Given its current product range, the company can further expand into the collectibles space through tie-ups

2. To enter the e-commerce space

3.To enter the party-organization space


1.Applications on electronic devices are replacing the craze for electronic cars and trucks

2.The toys are expensive as compared to many other substitutes

3.With the advent of internet shopping, the number of visitors to such stores is beginning to decline



1. Fisher-price

2. Mattel

The table above concludes the Fundex Games SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Fundex Games. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: