Giochi Preziosi SWOT Analysis, Competitors & USP

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SWOT Analysis of Giochi Preziosi with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Giochi Preziosi

Parent Company

Gruppo Gioschi Preziosi


Toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan



Emotional toy pets

Giochi Preziosi STP


Kids toys

Target Group

Age 2-16 years upper middle class


Toys for boys and girls of all ages

Giochi Preziosi SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Giochi Preziosi. Strengths are:

1.Diverse product range – ranging from emotion pets for small children to tattoos and games for teenagers

2.Strong brand presence as the leading Italian toymaker and one of the top 10 toymakers in the world

3.The company has kept pace with technology by introducing mobile, tablet applications to promote it’s toys

4.By creating 4 sub-brands in the different categories it caters to, the company has marketed it’s products well


Here are the weaknesses of Giochi Preziosi :

1.The company has a strong presence in Italy but has not ventured into the world market

2. Poor distribution network due to few tie-ups with stores and online retailers


Following are the Opportunities of Giochi Preziosi :

1.Increase its presence in markets like USA by creating localized proprietary material for those markets

2.Leverage brand and product range in the e-commerce market by tying up with online retailers like amazon etc.

3.To enter the party-organization space in Italy


The threats of Giochi Preziosi are as mentioned :

1.Cheaper imitations by Chinese toymakers threaten its position in the Asian markets

2.The toys are expensive as compared to many other substitutes

3.The entertainment space for children has expanded far beyond toys into electronic gadgets. These pose a constant threat to the company

Giochi Preziosi Competition


Below are the 2 main Giochi Preziosi competitors :

1. Build-A-Bear Workshop

2. Bowen Designs

The brandguide table above concludes the Giochi Preziosi SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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