McFarlane Toys SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of McFarlane Toys analyses the brand by its strengths, weaknesses, opportunities & threats. In McFarlane Toys SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like McFarlane Toys to benchmark its business & performance as compared to the competitors. McFarlane Toys is one of the leading brands in the media & entertainment sector.

The table below lists the McFarlane Toys SWOT (Strengths, Weaknesses, Opportunities, Threats), top McFarlane Toys competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

McFarlane Toys SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
McFarlane Toys Brand Analysis
Parent Company

Todd McFarlane Productions, Inc.


Toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan

It’s an attitude


Action figures, games based on it’s Spawn comic series

McFarlane Toys STP

Kids, Teenagers, Young Adults (male)

Target Group

Ages 4-25 years upper middle class


Action figure, video game enthusiasts

SWOT Analysis of McFarlane Toys
McFarlane Toys Strengths

Below are the Strengths in the SWOT Analysis of McFarlane Toys:

1.Excellent brand awareness

2.Technologically developing toymaker. The company has successfully transitioned into PC games

3.The company has also developed an excellent portfolio by also foraying into action figures based on TV series

4.The company has tapped markets all over the world for videogames

McFarlane Toys Weaknesses

Here are the weaknesses in the McFarlane Toys SWOT Analysis:

1.Poor distribution network. The company has only 1 store in Arizona.

2.The company has not expanded its reach globally in terms of action figures

McFarlane Toys Opportunities

Following are the Opportunities in McFarlane Toys SWOT Analysis:

1.Opportunity to expand physical distribution by franchisees

2. Opportunity to expand its action figure reach to other countries

3. Opportunity to enter the mobile and tablet application markets for its current games

McFarlane Toys Threats

The threats in the SWOT Analysis of McFarlane Toys are as mentioned:

1. Piracy in videogames

2.The fad for action figures is slowly phasing out

3.The application makers for tablets and mobile phones can eat away market share

McFarlane Toys Competition
McFarlane Toys Competitors

Below are the top 3 competitors of McFarlane Toys:

1. EA sports

2. Bowen Designs

3. Mego Corporation

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to McFarlane Toys. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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