McFarlane Toys SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 2527

SWOT Analysis of McFarlane Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

McFarlane Toys

Parent Company

Todd McFarlane Productions, Inc.


Toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan

It’s an attitude


Action figures, games based on it’s Spawn comic series

McFarlane Toys STP


Kids, Teenagers, Young Adults (male)

Target Group

Ages 4-25 years upper middle class


Action figure, video game enthusiasts

McFarlane Toys SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of McFarlane Toys :

1.Excellent brand awareness

2.Technologically developing toymaker. The company has successfully transitioned into PC games

3.The company has also developed an excellent portfolio by also foraying into action figures based on TV series

4.The company has tapped markets all over the world for videogames


1.Poor distribution network. The company has only 1 store in Arizona.

2.The company has not expanded its reach globally in terms of action figures


1.Opportunity to expand physical distribution by franchisees

2. Opportunity to expand its action figure reach to other countries

3. Opportunity to enter the mobile and tablet application markets for its current games


1. Piracy in videogames

2.The fad for action figures is slowly phasing out

3.The application makers for tablets and mobile phones can eat away market share

McFarlane Toys Competition


Below are the 3 main McFarlane Toys competitors :

1. EA sports

2. Bowen Designs

3. Mego Corporation

The brandguide table above concludes the McFarlane Toys SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to McFarlane Toys. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: