McFarlane Toys SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1940

SWOT Analysis of McFarlane Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

McFarlane Toys

Parent Company

Todd McFarlane Productions, Inc.


Toy Brands & Manufacturers


Media and Entertainment

Tagline/ Slogan

It’s an attitude


Action figures, games based on it’s Spawn comic series



Kids, Teenagers, Young Adults (male)

Target Group

Ages 4-25 years upper middle class


Action figure, video game enthusiasts

SWOT Analysis


1.Excellent brand awareness

2.Technologically developing toymaker. The company has successfully transitioned into PC games

3.The company has also developed an excellent portfolio by also foraying into action figures based on TV series

4.The company has tapped markets all over the world for videogames


1.Poor distribution network. The company has only 1 store in Arizona.

2.The company has not expanded its reach globally in terms of action figures


1.Opportunity to expand physical distribution by franchisees

2. Opportunity to expand its action figure reach to other countries

3. Opportunity to enter the mobile and tablet application markets for its current games


1. Piracy in videogames

2.The fad for action figures is slowly phasing out

3.The application makers for tablets and mobile phones can eat away market share



1. EA sports

2. Bowen Designs

3. Mego Corporation

The table above concludes the McFarlane Toys SWOT analysis along with its marketing and brand parameters.


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