Louis Marx and Company SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1022

SWOT Analysis of Louis Marx and Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Louis Marx and Company

Parent Company

Louis Marx and Company


Toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan

One of the many Marx toys, have you all of them?


Rock’em Sock’em robots, The Big Wheel tricycle

Louis Marx and Company STP


Kids toys

Target Group

Ages 4-16 years upper middle class


Give the customer more toys for less

Louis Marx and Company SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Louis Marx and Company :

1.Strong brand name during its peak due to its presence since 1919. The company’s toy trains are now considered collectibles

2.Innovative product range. Was the introducer of the best-selling sporty Big Wheel  tricycle

3.Took early advantage of the molding techniques with various plastics to make new toys and expand his range

4.The company tied up with auto manufacturers to produce replicas


1.The brand has now been forgotten by people other than collectors

2.Due to the logo, people sometimes misconstrued the brand name as “Mar” toys rather than “Marx” toys

3.Could expand only to Japan in around 1955


1.Revive the old brand and integrate it with Fisher Price

2.Bring back toys like the older robots and tricycles as done by Mattel

3.Could enter the mobile and tablet applications market to promote its collectibles


1. Due to the confusion in brand name, there may be problems in brand recall

2.A number of companies with similar names have come up that have no linkage to the old Marx company. This may cause problems in differentiation

3.Even though the toys are mainly collectibles, some of them appear at dollar stores which may cause brand dilution

Louis Marx and Company Competition


Below are the 3 main Louis Marx and Company competitors :

1. Hasbro

2. AMT

3. Mego Corporation

The brandguide table above concludes the Louis Marx and Company SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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