Jakks Pacific SWOT Analysis, USP & Competitors

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SWOT Analysis of Jakks Pacific with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jakks Pacific

Parent Company

Jakks Pacific Inc.


Toy Brands & Manufacturers


Media and Entertainment

Tagline/ Slogan



JAKKS is an award-winning licensee of several hundred nationally and internationally known trademarks like Star Wars, Nickelodeon etc



Kids toys

Target Group

Ages 4-16 years upper middle class


Leader In plug-and-play TV games

SWOT Analysis


1.Diverse product range from dolls, action figures to plug-and-play TV games

2.Licensee of leading trademarks like Hello Kitty, Star Wars, Nickelodeon

3.Excellent brand recall due to brands like Disney, Fisher Price under its umbrella

4.The company has many innovative products and hence does not depend on any one line of toys

5. Strong association with reknowned toy brands


1.Plug-and-play TV games produced are obsolete when compared to new-age products like the Wii

2.Lack of dedicated stores

3.Lacking presence in international markets


1.Further expansion into consumer products due to shield against the volatility of the toy business

2.Revitalize the TV games segment and try to attract young adults as well

3.Introduce franchisee of stores to enable better distribution and brand visibility


1. Gaming consoles like Sony’s Play station have eaten up a major share of the plug-and-play market

2.The toy segment is very volatile and toys can go out of fashion very fast

3.Tablet and mobile phone applications



1. Hasbro

2. Mattel

The table above concludes the Jakks Pacific SWOT analysis along with its marketing and brand parameters.


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