Jakks Pacific SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 2060
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SWOT Analysis of Jakks Pacific with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jakks Pacific

Parent Company

Jakks Pacific Inc.

Category

Toy Brands & Manufacturers

Sector

Media & Entertainment

Tagline/ Slogan

-

USP

JAKKS is an award-winning licensee of several hundred nationally and internationally known trademarks like Star Wars, Nickelodeon etc

Jakks Pacific STP

Segment

Kids toys

Target Group

Ages 4-16 years upper middle class

Positioning

Leader In plug-and-play TV games

Jakks Pacific SWOT Analysis

Strengths

1.Diverse product range from dolls, action figures to plug-and-play TV games

2.Licensee of leading trademarks like Hello Kitty, Star Wars, Nickelodeon

3.Excellent brand recall due to brands like Disney, Fisher Price under its umbrella

4.The company has many innovative products and hence does not depend on any one line of toys

5. Strong association with reknowned toy brands

Weaknesses

1.Plug-and-play TV games produced are obsolete when compared to new-age products like the Wii

2.Lack of dedicated stores

3.Lacking presence in international markets

Opportunities

1.Further expansion into consumer products due to shield against the volatility of the toy business

2.Revitalize the TV games segment and try to attract young adults as well

3.Introduce franchisee of stores to enable better distribution and brand visibility

Threats

1. Gaming consoles like Sony’s Play station have eaten up a major share of the plug-and-play market

2.The toy segment is very volatile and toys can go out of fashion very fast

3.Tablet and mobile phone applications

Jakks Pacific Competition

Competitors

1. Hasbro

2. Mattel


The brandguide table above concludes the Jakks Pacific SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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