Cornelsen Publishing SWOT Analysis, USP & Competitors

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SWOT Analysis of Cornelsen Publishing with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cornelsen Publishing

Parent Company



Printing & Publishing


Media and Entertainment

Tagline/ Slogan

teaching of the English language to the younger generation


A publisher with practical application of products and a pioneer in  social responsibility



Educational segment

Target Group

All age groups educational requirements


Develops products which have a practical application and which, in the best interests of teachers and students

SWOT Analysis


1. Founded in 1946 and has a great reputation in educational publishing segment
2. Good relations with the customers, Authors and distribution channel partners
3. Cornelsen provides an insight into the publisher’s work and the conditions under which it operates
4. Makes possible longer-term program planning as well as large investments, which serve to maintain or improve Cornelsen ability to compete

5. Strong brand name and a stable financial performance


1.Recent presence in the online and e-publishing
2.The publishing is divide into sectors within the company
3. Limited presence in the emerging economies


1. Strong growth potential in new markets such as online, e-publishing

2.Likely expansion of private education market (mainly English) - Intensifying competition

3. Possible M&As based to increase global markets


1. . Difficulties in the retail sector in developed countries as the market shifted from ‘bricks and mortar’ retail to online
2. The pressure on institutional library budgets in developed markets
3. Digitization and the rapid growth of online products



1. Scholastic Corporation
2. Cengage learning
3. Houghton Mifflin Harcourt

The table above concludes the Cornelsen Publishing SWOT analysis along with its marketing and brand parameters.


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