Gakken Publishing SWOT Analysis, USP & Competitors

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SWOT Analysis of Gakken Publishing with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gakken Publishing

Parent Company

Gakken Holdings Co., Ltd


Printing & Publishing


Media and Entertainment

Tagline/ Slogan

Today’s excitement , satisfaction and reassurance. Tomorrow’s hopes and dreams


Best content books for children



All kinds of books for educational segment

Target Group

Children , Young people and Medicine education books


Provides diverse range of books to feed young people’s curiosity about the world and their enthusiasm to learn as they grow and develop

SWOT Analysis


1. Gakken has over years of experience of developing and distributing stationery, such as cards and letters, and other general merchandise that reflect current market trends 
2. Broad range includes illustrated and pictorial books, educational workbooks and drill books, and children’s books
3. Products are translated and localized by publishers overseas
4. The company also targeting others markets that includes Nursing care, parenting support, corporate hiring support, temporary job placement services

5. Strong brand name and a stable financial performance


1. No presence in the online and e-publishing
2.Being Japanese brand there is a high liability of origin
3.Limited global presence compared to leading brands


1. Entering into higher educational segments like Engineering etc
2.Improved Hi-Tech educational facilities for e-schools
3.Magazines related to movies, technology and


1. Competition from other children segment targeted publishers
2. Increase in the online and decreasing demand to the traditional publishing



1. Scholastic  Corporation
2. Cengage learning
3. Houghton Mifflin Harcourt

The table above concludes the Gakken Publishing SWOT analysis along with its marketing and brand parameters.


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