Grupo Santillana Publications SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1056

SWOT Analysis of Grupo Santillana Publications with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Grupo Santillana Publications

Parent Company

Grupo Santillana


Printing & Publishing


Media & Entertainment

Tagline/ Slogan



Firm committed to contribute education and training of children and youth

Grupo Santillana Publications STP


All segments of Educational Printing and Publishing

Target Group

Children’s education books and related produtcs


Synonymous with quality, innovation and service to teachers since its inception

Grupo Santillana Publications SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Grupo Santillana Publications :

1. Operates in the areas of Spanish, English, Mathematics, Science,  Social Studies and History, with materials in English and Spanish
2. National leader in the publishing and marketing of educational material, as well as in the processes of training and teacher development.
3. Has a great share of Market in Spain and USA

4. More than 100 million books sold every year

5. Strong brand name and a stable financial performance


1. Global presence is restricted to USA, Latin America and Spain
2. Publishes only in English and Spanish although it has the opportunity to publish in the Latin languages
3. Huge dependence on Spanish and US governments


1.Expansion into different countries in Asia and Europe
2.Acquisitions and Mergers to increase the market share and distribution network
3.Strategic entrance in to other segments of market through Joint Ventures with local players


1. Government and economic fluctuations  in the Euro zone
2.Local Players entering into the children segment
3.Tough competition in the US market

Grupo Santillana Publications Competition


Below are the 3 main Grupo Santillana Publications competitors :

1. Scholastic Corporation
2. Houghton Mifflin Harcourt
3.Cengage learning

The brandguide table above concludes the Grupo Santillana Publications SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Grupo Santillana Publications. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: