Houghton Mifflin Harcourt SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 2241

SWOT analysis of Houghton Mifflin Harcourt analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Houghton Mifflin Harcourt SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Houghton Mifflin Harcourt to benchmark its business & performance as compared to the competitors and industry. Houghton Mifflin Harcourt is one of the leading brands in the media & entertainment sector. The table below also lists the top Houghton Mifflin Harcourt competitors and elaborates Houghton Mifflin Harcourt market segmentation, target group, positioning & Unique Selling Proposition (USP).

Houghton Mifflin Harcourt SWOT, Competitors, Marketing STP & Brand analysis Table
Houghton Mifflin Harcourt Brand Analysis
Parent Company

Houghton Mifflin Harcourt

Category

Printing & Publication

Sector

Media & Entertainment

Tagline/ Slogan

To change people’s lives by fostering passionate, curious learners

USP

Combines cutting-edge research, editorial excellence and technological innovation in teaching and learning environment

Houghton Mifflin Harcourt STP
Segment

Students of lower education

Target Group

Pre-K to 12th class education  group

Positioning

Interactive result driven educational solutions

Houghton Mifflin Harcourt SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Houghton Mifflin Harcourt. Strengths are:

1.  World’s largest providers of pre-K–12 education solutions and one of its longest-established publishing houses
2. Deliver interactive, results-driven education solutions to 60 million students in 120 countries
3. A recognized leader in educational software and adventure games
4. Has also some stake in Cookbooks, Non-fiction, references and Science

5. Strong brand name and a stable financial performance

Weaknesses

Here are the weaknesses in the Houghton Mifflin Harcourt SWOT Analysis:

1. Does not have any share in higher educational segment
2.More investment in the children segment
3.Distribution network is poor in developing countries

Opportunities

Following are the Opportunities in Houghton Mifflin Harcourt SWOT Analysis:

1.Developing ipad and android apps to make e-learning easier
2.Expanding into other segments strategically to ensure growth
3.Strategic alliances to increase ease of distribution

Threats

The threats in the SWOT Analysis of Houghton Mifflin Harcourt are as mentioned:

1. Intense competition by the regional publishers of different countries
2.Rapid changes in the educational structure of different countries
3.Global players entering into the children’s segment due to high margins

Houghton Mifflin Harcourt Competition
Competitors

Below are the top 3 Houghton Mifflin Harcourt competitors:

1.Scholastic  Corporation
2.Holy Faith International
3.Cengage learning

The brandguide table above concludes the Houghton Mifflin Harcourt SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Houghton Mifflin Harcourt. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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