Woongjin Think Big SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1258
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SWOT Analysis of Woongjin Think Big with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Woongjin Think Big

Parent Company

Woongjin Think Big

Category

Printing & Publication

Sector

Media & Entertainment

Tagline/ Slogan

Good Education, Good People.

USP

Not only provides great products and services but also contributes to its customers’ happiness and societal development

Woongjin Think Big STP

Segment

Focuses on educational materials

Target Group

For people of all ages

Positioning

Great publications with high quality and social responsibility

Woongjin Think Big SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Woongjin Think Big :

1. Only Korean company established after 1970 to grow into a full sized conglomerate
2. The company has been involved in the development of globalization centers within its English Education division, which operates 9 branches and 17 franchises
3. Woongjin Think Big includes many educational brands, notably Woongjin Knowledge House, Leader’s Book, Woongjin Junior, Gallion, Start, Walking Tree, or Penguin Classics Korea

4. Strong brand name and a stable financial performance

Weaknesses

1. Llimited brand awareness and low global presence

2.Operates in a highly segmented markets

3. Vulnerable to policy changes

Opportunities

1. New products like the newly-launched Think U (on-off blended learning tool) should drive business and make a profit turnaround
2. Strong growth potential in new markets like online or content-based

3.Likely expansion in the private education market (mainly English) - Intensifying competition

4.Possible M&As based on stable cash holdings

Threats

1. Dwindling school-age population due to falling birth rate

2. Intensifying Competition

Woongjin Think Big Competition

Competitors

Below are the 2 main Woongjin Think Big competitors :

1.Daekyo
2.Megastudy


The brandguide table above concludes the Woongjin Think Big SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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