Woongjin Think Big SWOT Analysis, USP & Competitors

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SWOT Analysis of Woongjin Think Big with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Woongjin Think Big

Parent Company

Woongjin Think Big


Printing & Publication


Media and Publication

Tagline/ Slogan

Good Education, Good People.


Not only provides great products and services but also contributes to its customers’ happiness and societal development



Focuses on educational materials

Target Group

For people of all ages


Great publications with high quality and social responsibility

SWOT Analysis


1. Only Korean company established after 1970 to grow into a full sized conglomerate
2. The company has been involved in the development of globalization centers within its English Education division, which operates 9 branches and 17 franchises
3. Woongjin Think Big includes many educational brands, notably Woongjin Knowledge House, Leader’s Book, Woongjin Junior, Gallion, Start, Walking Tree, or Penguin Classics Korea

4. Strong brand name and a stable financial performance


1. Llimited brand awareness and low global presence

2.Operates in a highly segmented markets

3. Vulnerable to policy changes


1. New products like the newly-launched Think U (on-off blended learning tool) should drive business and make a profit turnaround
2. Strong growth potential in new markets like online or content-based

3.Likely expansion in the private education market (mainly English) - Intensifying competition

4.Possible M&As based on stable cash holdings


1. Dwindling school-age population due to falling birth rate

2. Intensifying Competition




The table above concludes the Woongjin Think Big SWOT analysis along with its marketing and brand parameters.


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