Lionel Kiddie City SWOT Analysis, USP & Competitors

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SWOT Analysis of Lionel Kiddie City with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lionel Kiddie City

Parent Company

Lionel Kiddie City


Toy Brands and Manufacturers


Media and Entertainment

Tagline/ Slogan

Toy capital of the world!


Second largest retail toy store in USA at one point of time



Retail toy store of some of the biggest toy brands

Target Group

Parents and kids


The wide range of toys offered something for all kids

SWOT Analysis


1. Brand recall was very high
2. One of the biggest toy retail chains
3. Had a good customer reach

4. Had survived the test of time


1. Shops located in the upscale market
2. Targeted mainly the upper class

3. Inefficient top management at the point of bankruptcy


1.Target the middle class in the developing economies
2.Can add more product lines to its portfolio

3.Attract good top management


1.Other similar toy manufacturers
3.Outdoor games



1.K.B. Toys
2.Toys R U

The table above concludes the Lionel Kiddie City SWOT analysis along with its marketing and brand parameters.


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