Lionel Kiddie City SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1238

SWOT analysis of Lionel Kiddie City analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Lionel Kiddie City SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lionel Kiddie City to benchmark its business & performance as compared to the competitors and industry. Lionel Kiddie City is one of the leading brands in the media & entertainment sector. The table below also lists the top Lionel Kiddie City competitors and elaborates Lionel Kiddie City market segmentation, target group, positioning & Unique Selling Proposition (USP).

Lionel Kiddie City SWOT, Competitors, Marketing STP & Brand analysis Table
Lionel Kiddie City Brand Analysis
Parent Company

Lionel Kiddie City


Toy Brands and Manufacturers


Media & Entertainment

Tagline/ Slogan

Toy capital of the world!


Second largest retail toy store in USA at one point of time

Lionel Kiddie City STP

Retail toy store of some of the biggest toy brands

Target Group

Parents and kids


The wide range of toys offered something for all kids

Lionel Kiddie City SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Lionel Kiddie City. Strengths are:

1. Brand recall was very high
2. One of the biggest toy retail chains
3. Had a good customer reach

4. Had survived the test of time


Here are the weaknesses in the Lionel Kiddie City SWOT Analysis:

1. Shops located in the upscale market
2. Targeted mainly the upper class

3. Inefficient top management at the point of bankruptcy


Following are the Opportunities in Lionel Kiddie City SWOT Analysis:

1.Target the middle class in the developing economies
2.Can add more product lines to its portfolio

3.Attract good top management


The threats in the SWOT Analysis of Lionel Kiddie City are as mentioned:

1.Other similar toy manufacturers
3.Outdoor games

Lionel Kiddie City Competition

Below are the top 2 Lionel Kiddie City competitors:

1.K.B. Toys
2.Toys R U

The brandguide table above concludes the Lionel Kiddie City SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Lionel Kiddie City. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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