Madame Alexander Doll Company SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1996

SWOT analysis of Madame Alexander Doll Company analyses the brand/company with its strengths, weaknesses, opportunities & threats. Madame Alexander Doll Company is one of the leading brands in the media & entertainment sector.

In addition to SWOT Analysis, the table below also lists the top Madame Alexander Doll Company competitors and elaborates Madame Alexander Doll Company segmentation, targeting, positioning & USP.

Madame Alexander

Parent Company

Alexander Doll Company

Category

Toy Brands and Manufacturers

Sector

Media & Entertainment

Tagline/ Slogan

-

USP

One of the biggest makers of celebrity dolls

Madame Alexander Doll Company STP

Segment

Young girls and collector of dolls

Target Group

Girls Ages 3-12

Positioning

The one-stop for celebrity dolls

Madame Alexander Doll Company SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Madame Alexander Doll Company. Strengths are:

1. First mass producer of celebrity dolls
2. Had good brand recall
3. Rated the most popular toy in America in 1920-29 decade

4. Good product quality and packaging

Weaknesses

Here are the weaknesses in the Madame Alexander Doll Company SWOT Analysis:

1. Poor product portfolio compared to market competition
2. Did not diversify into other genres
3. Brand recall and reach was very low

Opportunities

Following are the Opportunities in Madame Alexander Doll Company SWOT Analysis:

1.Had a strong brand name at all stages of its life
2.Could have extended its product line further
3.Could have introduced accessories

Threats

The threats in the SWOT Analysis of Madame Alexander Doll Company are as mentioned:

1. Other doll making companies
2.Outdoor games
3.Television

Madame Alexander Doll Company Competition

Competitors

Below are the top 2 Madame Alexander Doll Company competitors:

1.Barbie
2.Bratz Dolls


The brandguide table above concludes the Madame Alexander Doll Company SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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