Nakajima USA SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1012

SWOT Analysis of Nakajima USA with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nakajima USA

Parent Company

Sanrio Inc.


Toy Brands and Manufacturers


Media & Entertainment

Tagline/ Slogan



Seller of lifestyle products of various popular brands

Nakajima USA STP


Collectible toys based on characters of various comics and film franchise

Target Group

Kids and collectors of toys


To create unique and exciting collectibles for people across all ages

Nakajima USA SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nakajima USA :

1. Big brand name in US ans Japan
2. Has license to some of the most popular comic and movie franchises

3. Good quality of toys with attractive packaging

4. Available at Sanrio stores and also at multi-brand toy stores


1.Customer reach is poor
2.Low brand recall and limited global presence compared to market leaders

3.Product portfolio is not diverse


1.Potential to tap into more franchises
2.Reaching out by organizing contests on existing franchises

3.Build more stores


1.Other toy stores


3.Outdoor games

Nakajima USA Competition


Below are the 2 main Nakajima USA competitors :

1.Toys R Us

2.Hobby Town

The brandguide table above concludes the Nakajima USA SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Nakajima USA. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: