Nakajima USA SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 775

SWOT Analysis of Nakajima USA with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nakajima USA

Parent Company

Sanrio Inc.


Toy Brands and Manufacturers


Media and Entertainment

Tagline/ Slogan



Seller of lifestyle products of various popular brands



Collectible toys based on characters of various comics and film franchise

Target Group

Kids and collectors of toys


To create unique and exciting collectibles for people across all ages

SWOT Analysis


1. Big brand name in US ans Japan
2. Has license to some of the most popular comic and movie franchises

3. Good quality of toys with attractive packaging

4. Available at Sanrio stores and also at multi-brand toy stores


1.Customer reach is poor
2.Low brand recall and limited global presence compared to market leaders

3.Product portfolio is not diverse


1.Potential to tap into more franchises
2.Reaching out by organizing contests on existing franchises

3.Build more stores


1.Other toy stores


3.Outdoor games



1.Toys R Us

2.Hobby Town

The table above concludes the Nakajima USA SWOT analysis along with its marketing and brand parameters.


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