Nelsonic Industries SWOT Analysis, Competitors & USP

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SWOT Analysis of Nelsonic Industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nelsonic Industries

Parent Company

M.Z. Berger


Toy Brands and Manufacturers


Media & Entertainment

Tagline/ Slogan



Theme based and game watch maker

Nelsonic Industries STP


Theme based watches and game watches

Target Group

Kids and collectors of toys


To create unique and exciting watches for young and old alike

Nelsonic Industries SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nelsonic Industries :

1. Big brand name
2. Has license to some of the most popular comic and movie franchises

3.High brand recall due to tieups with brands like G.I.Joe, Barbie, Power Rangers etc

4. Seller of unique products

5.Good media attention


1.Limited diversity in product portfolio
2.Top management needed to be more efficient and limited global recognition


1.Potential to tap into more franchises
2.Could have introduced limited edition watches

3.Build retail stores and global tieups

4.Build more museums and put more watches into auction


1.Other game watches


3.Outdoor games

Nelsonic Industries Competition


Below are the 3 main Nelsonic Industries competitors :


2.Game Boy

3.Game and Watch

The brandguide table above concludes the Nelsonic Industries SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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