Nelsonic Industries SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1503

SWOT analysis of Nelsonic Industries analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Nelsonic Industries SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nelsonic Industries to benchmark its business & performance as compared to the competitors and industry. Nelsonic Industries is one of the leading brands in the media & entertainment sector. The table below also lists the top Nelsonic Industries competitors and elaborates Nelsonic Industries market segmentation, target group, positioning & Unique Selling Proposition (USP).

Nelsonic Industries SWOT, Competitors, Marketing STP & Brand analysis Table
Nelsonic Industries Brand Analysis
Parent Company

M.Z. Berger

Category

Toy Brands and Manufacturers

Sector

Media & Entertainment

Tagline/ Slogan

-

USP

Theme based and game watch maker

Nelsonic Industries STP
Segment

Theme based watches and game watches

Target Group

Kids and collectors of toys

Positioning

To create unique and exciting watches for young and old alike

Nelsonic Industries SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nelsonic Industries. Strengths are:

1. Big brand name
2. Has license to some of the most popular comic and movie franchises

3.High brand recall due to tieups with brands like G.I.Joe, Barbie, Power Rangers etc

4. Seller of unique products

5.Good media attention

Weaknesses

Here are the weaknesses in the Nelsonic Industries SWOT Analysis:

1.Limited diversity in product portfolio
2.Top management needed to be more efficient and limited global recognition

Opportunities

Following are the Opportunities in Nelsonic Industries SWOT Analysis:

1.Potential to tap into more franchises
2.Could have introduced limited edition watches

3.Build retail stores and global tieups

4.Build more museums and put more watches into auction

Threats

The threats in the SWOT Analysis of Nelsonic Industries are as mentioned:

1.Other game watches

2.Television

3.Outdoor games

Nelsonic Industries Competition
Competitors

Below are the top 3 Nelsonic Industries competitors:

1.Casio

2.Game Boy

3.Game and Watch

The brandguide table above concludes the Nelsonic Industries SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nelsonic Industries. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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