Raadan Media Works SWOT Analysis, USP & Competitors

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SWOT Analysis of Raadan Media Works with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Raadan Media Works

Parent Company

Raadan Media Works

Category

Teleserials/Films/Event Shows

Sector

Media and broadcasting

Tagline/ Slogan

-

USP

Radaanprogrammes are telecast on all major channels in South India: Sun TV, KTV, Gemini, Surya, Udaya, ETV and Zee

STP

Segment

Media and broadcasting

Target Group

South indian television viewers.

Positioning

RadaanMediaworks is one Company that has emerged as one of the most successful media entertainment stories in India. Indeed the leading production house in South India

SWOT Analysis

Strengths

1.Radaan has completed more than 10 years of association with the numerouno channel in South India - SUN TV Network

2. It has moved beyond the shores of India and established presence in Sri Lanka and has staged events in Malaysia, Singapore & UK

3. Radaan is one of the earliest entrants in the media & entertainment industry having started off as a proprietary businessand subsequently converting into a corporate entity

4. Radaanprogrammes are telecast on all major channels in South India: Sun TV, KTV, Gemini, Surya, Udaya, ETV and Zee

5.Raadan’sprogammes address diverse genres: family drama, sitcoms, thrillers, format game shows, telefilms and feature films.

6. In the entertainment industry Radaan takes up the 2nd position in the whole of India

7. Raadan’s studio comprises of 13 post-production suites to service its projects

8. Brand Association with RAADIKA a famous south-Indian actress.

9. Brand recall is very high due to serials are having huge emotional connect with the women viewers

Weaknesses

1. The serials have no innovation they are based on same genre.

2. Very less Vfx backing.

3. The brand is recognized only in south India.

Opportunities

1.  Entry into the demographics and geographies by innovation and dubbing.

2. Educational and other knowledge based shows.

Threats

1. Fragmented market.

2. High competition

Competition

Competitors

1.BABA arts.

2. Vision Cinemas

3.BGIL Films & Tech


The table above concludes the Raadan Media Works SWOT analysis along with its marketing and brand parameters.

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