Eutelsat Communications SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 2106

SWOT analysis of Eutelsat Communications analyses the brand/company with its strengths, weaknesses, opportunities & threats. Eutelsat Communications is one of the leading brands in the media & entertainment sector. The table below also lists the top Eutelsat Communications competitors and elaborates Eutelsat Communications segmentation, targeting, positioning & USP.

Eutelsat Communications

Parent Company

Eutelsat S.A.


Broadcasting& Cables


Media & Entertainment

Tagline/ Slogan

communication via satellite


Due to its wide range of services for interconnecting and securing networks and broadcasting data, Eutelsat has become an essential source of high performance and flexibility for telecommunications operators and companies in more than 150 countries.

Eutelsat Communications STP


TV Viewers, Broadband Internet Users

Target Group

High and medium section of the pyramid (mostly concentrated in Europe)


Unique infrastructure business model, centred on digital video and data markets

Eutelsat Communications SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Eutelsat Communications. Strengths are:

1.One of the world's three leading satellite operators in terms of revenues

2. First mover advantage of being first satellite operator in Europe to broadcast television channels direct-to-home

3. Strong revenue growth across all business applications

4. New in-orbit resources to serve the most dynamic markets

5. Benefitting from high barriers to entry

6. Enjoys high visibility over future revenue stream

7. Pursued a policy of investment in on-ground infrastructure and satellite payloads optimised for reducing size and cost of user terminals, and offering efficient utilisation of bandwidth


Here are the weaknesses in the Eutelsat Communications SWOT Analysis:

1.Imperfections in the transmission channel and/or equipmentat times is a concern

2. Weakness of the interface between the space and user communities


Following are the Opportunities in Eutelsat Communications SWOT Analysis:

1.Gain exposure to fast growing emerging markets and growing applications

2. Gain presence in video applications, professional data networks and broadband services

3. Expand coverage to additional markets, such as Central and Eastern Europe

4. Serve requirements for TV contribution services, corporate networks, mobile positioning and communications

5. Open up opportunities for homes located beyond the reach of the terrestrial networks and to improve Internet mobility

6. Extend the use and scope of satellite based application

7. Partner leading industrial playerswho seek to develop broadcasting and terminal equipment standards

8. Contribute to the standardisation of broadband access networks for air, rail and maritime transport

9. General liberalisation of telecommunication sector in Europe


The threats in the SWOT Analysis of Eutelsat Communications are as mentioned:

1. Interest rate fluctuations and cyclical or seasonal fluctuations in the operating results

2. Regulatory and technological changes

3.Changes in the foreign exchange control regulations, interest rates and tax laws

4.Taste of viewers / audience of entertainment industry may undergo changes

5. Economic downturn may affect operating performance

Eutelsat Communications Competition


Below are the top 3 Eutelsat Communications competitors:

1.Intelsat Global Holdings S.A.

2. SES S.A.

3. Iridium Communications Inc.

The brandguide table above concludes the Eutelsat Communications SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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