Nouveau Multimedia SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1642

SWOT analysis of Nouveau Multimedia analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Nouveau Multimedia SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nouveau Multimedia to benchmark its business & performance as compared to the competitors and industry. Nouveau Multimedia is one of the leading brands in the media & entertainment sector. The table below also lists the top Nouveau Multimedia competitors and elaborates Nouveau Multimedia market segmentation, target group, positioning & Unique Selling Proposition (USP).

Nouveau Multimedia SWOT, Competitors, Marketing STP & Brand analysis Table
Nouveau Multimedia Brand Analysis
Parent Company

Nouveau Global Ventures Limited


Broadcasting& Cables


Media & Entertainment

Tagline/ Slogan

The sign on the door of opportunity reads PUSH


Thrust of the organization is in the field of regional films and the Company aims to make six films in a year

Nouveau Multimedia STP

TV Viewers, Multiplexes

Target Group

Middlesection of the pyramid in regional centers


Company is engaged in the business of acquisition and trading of media telecast rights over national and regional TV Channels

Nouveau Multimedia SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nouveau Multimedia. Strengths are:

1.Company has rich experience in content selection and deep understanding of different film genres

2. Entered into various agreements including with National Films Development Corporation and Lakhsya Entertainment Private Limited for trading of films and media rights

3. In addition, company is also engaged in the trading of shares and securities

4. The Promoter of the company have several years of experience in the field of film

5. Relationship with producers/distributors is getting access to content


Here are the weaknesses in the Nouveau Multimedia SWOT Analysis:

1.Limited promotion and marketing efforts

2. Video and audio piracy which has become highaffects margins

3. High rate of interest for financing the project


Following are the Opportunities in Nouveau Multimedia SWOT Analysis:

1.Expand its media activities

2. Target distribution subsidiary

3. Diversify business into related media and entertainment  sectors

4. New distribution platforms like DTH and IPTV will only increase the subscriber base and push up subscription revenues

5. Home video segment becoming more profitable with increasing sifts of VCDs and DVDs

6. Reduction in domestic bandwidth rate by 70% may increase the download of films through internet.

7. Indian Entertainment & Media (E&M) industry has out-performed the Indian economy and is one of

the fastest growing sectors


The threats in the SWOT Analysis of Nouveau Multimedia are as mentioned:

1. Increasing competition in the industry

2. Further drop in sales volume due to spread of radio, cheap VCDs and MP3 pirated discs

3.Cyclical or seasonal fluctuations in the operating results

4.Only promoted products will attract consumers share of wallet which could be a threat for traded catalogue

5. Changes in the foreign exchange control regulations, interest rates and tax laws in India

6. International business weakening further due to piracy and parallel import

Nouveau Multimedia Competition

Below are the top 4 Nouveau Multimedia competitors:


2. Prime Focus

3. Reliance Mediaworks

4. Pyramid SaimiraThtr

The brandguide table above concludes the Nouveau Multimedia SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nouveau Multimedia. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: