Splash Media Works SWOT Analysis, USP & Competitors

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SWOT Analysis of Splash Media Works with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Splash Media Works Ltd

Parent Company

Splash Media Group


Broadcasting& Cables


Media and Entertainment

Tagline/ Slogan

If you're looking to make an impact within your industry, we'd love to hear from you!


Give users the maximum impact they can utilizing traditional media, social media, web, and any other available new opportunities



TV Viewers

Target Group

Upper and Middle section of the society in tier 1 and tier 2 cities


Splash Media Works Ltd is a full service advertising and digital design agency

SWOT Analysis


1.Uses platform like Mobile websites and social media

2. Produces stunning HD video

2. Effective brand communication

3. Executestheir strategy in a variety of avenues including: Graphic Design & Print Services, Logo Design, Video and Audio Production, Web Design and Web Development

4. It supports these avenues with additional services including: Media Management, Communications, Interior Design and more

5. Promotes different aspects of modern advertising and marketing

6. Provides services – Web development, Video and Audio production, photography, interior design, media management and communications

7. Give back to community by supporting many not-for-profit business


1.Net profit is marginaland Brand recognition is quite weak

2. Limited innovation with emerging market conditionand Low market share

3. Over-leveraged financial position


1.Publish a monthly electronic (e-mail) newsletter to help keep you informed of what's up in our agency and in the advertising, marketing and web worlds

2. Advertising Industry has undergone drastic change over the years

3. Engage customers with strong brand initiatives and effective marketing services

4. Product and services expansion


1. Competition from other advertising industries

2. Government regulations

3. Marketing Services are quite weak

4.Economic slowdown and price wars



1.Sun TV Limited

2. PVR Limited

3. Zee Entertainment Network

The table above concludes the Splash Media Works SWOT analysis along with its marketing and brand parameters.


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