Kids Preferred SWOT Analysis, USP & Competitors

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SWOT Analysis of Kids Preferred with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kids Preferred

Parent Company

Kids Preferred, Inc


Toy Brands & Manufacturers


Media and Entertainment

Tagline/ Slogan

Filled with Wonder


Creative collection of soft toys for small children



Kids toys and games

Target Group

Age 1-10 years upper middle class families


Using innovative toy designs to instill a love for learning through imaginative play

SWOT Analysis


1.A well-recognized brand name in the soft-toy market for small children

2.Licensed producer of toys for brands like Harley Davidson, Winnie-The-Pooh and many others given their high quality standards

3.Has a portfolio of brands including brands like Disney

4.Excellent online  distribution channel through Shopatron


1.Limited  physical distribution through company-owned stores

2.The company has not diversified into toys for older age groups


1.Establishing a chain/ franchisee of stores to increase the brand awareness of the parent brand

2. To enter the customized toys space

3.To enter the mobile and tablet application space to leverage current licenses


1.Threat from the duplicates market

2.Threat from the electronic devices market that are slowly eating into the share of the soft toy market

3.Threat due to high dependence on licenses and lesser awareness of parent brand



1. Annalee Dolls

2. Build-A-Bear Workshop

The table above concludes the Kids Preferred SWOT analysis along with its marketing and brand parameters.


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