National Entertainment Collectibles Association NECA SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 2120

SWOT analysis of National Entertainment Collectibles Association NECA analyses the brand/company with its strengths, weaknesses, opportunities & threats. In National Entertainment Collectibles Association NECA SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like National Entertainment Collectibles Association NECA to benchmark its business & performance as compared to the competitors and industry. National Entertainment Collectibles Association NECA is one of the leading brands in the media & entertainment sector. The table below also lists the top National Entertainment Collectibles Association NECA competitors and elaborates National Entertainment Collectibles Association NECA market segmentation, target group, positioning & Unique Selling Proposition (USP).

National Entertainment Collectibles Association NECA SWOT, Competitors, Marketing STP & Brand analysis Table
National Entertainment Collectibles Association NECA Brand Analysis
Parent Company

National Entertainment Collectibles Association’

Category

Toy Brands & Manufacturers

Sector

Media & Entertainment

Tagline/ Slogan

-

USP

Licensed producer of toys with more than 60 licenses

National Entertainment Collectibles Association NECA STP
Segment

Kids and Adults

Target Group

Action figure enthusiasts, collectors, resellers

Positioning

Licensed producer of dolls and action figures

National Entertainment Collectibles Association NECA SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of National Entertainment Collectibles Association NECA. Strengths are:

1.The company has excellent reach in world markets

2.License holder for a large number of recent movies like 300, the Terminator series and so on

3.The company has diversified its product line into collectible miniature games through recent acquisitions

4.The company has also repositioned itself as a one-stop solution for movie merchandise

5. High product quality and good market reputation

Weaknesses

Here are the weaknesses in the National Entertainment Collectibles Association NECA SWOT Analysis:

1.The company’s brand name is relatively new, especially in the collectors market

2. The company lacks distribution channels directly to the consumer

Opportunities

Following are the Opportunities in National Entertainment Collectibles Association NECA SWOT Analysis:

1.To enter the mobile, tablet application space to further leverage the licenses

2.To establish own retail stores through forward integration

3. Sell toys online directly rather than through resellers

Threats

The threats in the SWOT Analysis of National Entertainment Collectibles Association NECA are as mentioned:

1. Threat from the virtual games market that is eating into the share of the action figure market

2.Threat from other well-established brands in the collector’s market

3.Threat from the Chinese market that creates duplicates

National Entertainment Collectibles Association NECA Competition
Competitors

Below are the top 2 National Entertainment Collectibles Association NECA competitors:

1.Bowen Design

2. Galoob

The brandguide table above concludes the National Entertainment Collectibles Association NECA SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to National Entertainment Collectibles Association NECA. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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