National Entertainment Collectibles Association NECA SWOT Analysis, USP & Competitors

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SWOT Analysis of National Entertainment Collectibles Association NECA with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

National Entertainment Collectibles Association NECA

Parent Company

National Entertainment Collectibles Association’


Toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan



Licensed producer of toys with more than 60 licenses

National Entertainment Collectibles Association NECA STP


Kids and Adults

Target Group

Action figure enthusiasts, collectors, resellers


Licensed producer of dolls and action figures

National Entertainment Collectibles Association NECA SWOT Analysis


1.The company has excellent reach in world markets

2.License holder for a large number of recent movies like 300, the Terminator series and so on

3.The company has diversified its product line into collectible miniature games through recent acquisitions

4.The company has also repositioned itself as a one-stop solution for movie merchandise

5. High product quality and good market reputation


1.The company’s brand name is relatively new, especially in the collectors market

2. The company lacks distribution channels directly to the consumer


1.To enter the mobile, tablet application space to further leverage the licenses

2.To establish own retail stores through forward integration

3. Sell toys online directly rather than through resellers


1. Threat from the virtual games market that is eating into the share of the action figure market

2.Threat from other well-established brands in the collector’s market

3.Threat from the Chinese market that creates duplicates

National Entertainment Collectibles Association NECA Competition


1.Bowen Design

2. Galoob

The brandguide table above concludes the National Entertainment Collectibles Association NECA SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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