National Entertainment Collectibles Association NECA SWOT Analysis, USP & Competitors

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SWOT Analysis of National Entertainment Collectibles Association NECA with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

National Entertainment Collectibles Association NECA

Parent Company

National Entertainment Collectibles Association’

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

Licensed producer of toys with more than 60 licenses

STP

Segment

Kids and Adults

Target Group

Action figure enthusiasts, collectors, resellers

Positioning

Licensed producer of dolls and action figures

SWOT Analysis

Strengths

1.The company has excellent reach in world markets

2.License holder for a large number of recent movies like 300, the Terminator series and so on

3.The company has diversified its product line into collectible miniature games through recent acquisitions

4.The company has also repositioned itself as a one-stop solution for movie merchandise

5. High product quality and good market reputation

Weaknesses

1.The company’s brand name is relatively new, especially in the collectors market

2. The company lacks distribution channels directly to the consumer

Opportunities

1.To enter the mobile, tablet application space to further leverage the licenses

2.To establish own retail stores through forward integration

3. Sell toys online directly rather than through resellers

Threats

1. Threat from the virtual games market that is eating into the share of the action figure market

2.Threat from other well-established brands in the collector’s market

3.Threat from the Chinese market that creates duplicates

Competition

Competitors

1.Bowen Design

2. Galoob


The table above concludes the National Entertainment Collectibles Association NECA SWOT analysis along with its marketing and brand parameters.

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