Odyssey Toys SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1913

SWOT analysis of Odyssey Toys analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Odyssey Toys SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Odyssey Toys to benchmark its business & performance as compared to the competitors and industry. Odyssey Toys is one of the leading brands in the media & entertainment sector. The table below also lists the top Odyssey Toys competitors and elaborates Odyssey Toys market segmentation, target group, positioning & Unique Selling Proposition (USP).

Odyssey Toys SWOT, Competitors, Marketing STP & Brand analysis Table
Odyssey Toys Brand Analysis
Parent Company

HaPe International


Toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan

Inspiring Imagination


Hi-tech toys and electronic gadgets

Odyssey Toys STP

Kids toys and games

Target Group

Age 4-16 years


High-tech toys and gadgets at affordable prices

Odyssey Toys SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Odyssey Toys. Strengths are:

1.The company has excellent reach in USA and Asian markets

2.The product portfolio is well diversified. It also produces a range of outdoor toys and other health related electronic gadgets

3.One of the few organized sector electronic toy manufacturers

4.Good brand building through corporate social responsibility initiatives

5. Good market reputation and high quality toys


Here are the weaknesses in the Odyssey Toys SWOT Analysis:

1.The company’s brand name is relatively new, especially in the music player and health care market

2. The company lacks distribution channels directly to the consumer and has lesser market share


Following are the Opportunities in Odyssey Toys SWOT Analysis:

1.To enter the mobile, tablet application space

2.To  increase the channels for physical distribution by tying up with stores

3. Sell toys online through resellers like flipkart etc.


The threats in the SWOT Analysis of Odyssey Toys are as mentioned:

1. Threat from the virtual games market that is eating into the share of the electronic gadget market

2.Threat from action figure manufacturers whose figures are more valued

3.Threat from the Chinese market that creates duplicates

Odyssey Toys Competition

Below are the top 2 Odyssey Toys competitors:


2. Hasbro

The brandguide table above concludes the Odyssey Toys SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Odyssey Toys. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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