Palisades Toys SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 819

SWOT Analysis of Palisades Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Palisades Toys

Parent Company

Palisades Entertainment, LLC


Toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan

Factory X is distribution for your success


High quality collectibles

Palisades Toys STP


Kids and adults

Target Group

Action figure collector enthusiasts


favorite company of serious toy collectors for its outstanding dedication to quality and consumers as well as its genuine passion for collectibles

Palisades Toys SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Palisades Toys :

1.One of the most trusted brand-names in the toy-maker world

2.The brand is well known for communicating directly with consumers to take product decisions

3. The brand is now treated as a collector’s item and hence fetches very high prices

4.Worldwide sales throughout the world through outlets like Toys’R’Us, Target etc.


1.The company has shut down and has discontinued the brand name

2.Strong focus on collectibles has led to financial problems that led to bankruptcy

3.The company failed to manage its product portfolio well and focused on a very narrow group of customers


1.Revive the old brand and continue with the licenses

2.Enter the mobile and tablet application space to further leverage its license

3.Expand the toy collector craze to other countries and leverage the brand name.


1. Threat due to the virtual gaming alternatives that are eating the toy market share

2.A very high rate of duplication in Chinese markets

3.Action figures are not a fad amongst children anymore

Palisades Toys Competition


Below are the 3 main Palisades Toys competitors :

1.Mego Corporation

2.Bowen Designs


The brandguide table above concludes the Palisades Toys SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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