Guillow Toys SWOT Analysis, Competitors & USP

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SWOT Analysis of Guillow Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Paul K. Guillow

Parent Company

Paul K. Guillow Inc


Toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan

Your flying toy airplane headquarters


one source for balsa wood airplane kits and flying toys

Guillow Toys STP


Kids and adults

Target Group

Airplane enthusiasts


one source for balsa wood airplane kits and flying toys

Guillow Toys SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Guillow Toys :

1.One of the most trusted brand-names in the model air-planes market since 1926

2. Good physical distribution through shops all over the USA

3. The company is customer-friendly and helps out by sending replacements

4.Excellent product variety in the balsa wood airplane kits, flying toys range

5. Good brand value owing to high product quality


1.Lack of distribution outside the USA

2.Lack of product diversity in areas other than flying toys

3.Lack of a lower range for beginners


1.Expand into markets outside the USA and establish physical distribution channels there

2.Get into the workshop organization field for airplane enthusiasts

3.Expand product portfolio


1. Threat due to the virtual gaming alternatives that are eating the toy market share

2. The company relies heavily on a narrow segment of airplane enthusiasts

3.Replicas of the air-plane brand

Guillow Toys Competition


1.Comet Industries

The brandguide table above concludes the Guillow Toys SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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