Guillow Toys SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1129

SWOT analysis of Guillow Toys analyses the brand/company with its strengths, weaknesses, opportunities & threats. Guillow Toys is one of the leading brands in the media & entertainment sector. In addition to SWOT Analysis, the table below also lists the top Guillow Toys competitors and elaborates Guillow Toys segmentation, targeting, positioning & USP.

Paul K. Guillow

Parent Company

Paul K. Guillow Inc


Toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan

Your flying toy airplane headquarters


one source for balsa wood airplane kits and flying toys

Guillow Toys STP


Kids and adults

Target Group

Airplane enthusiasts


one source for balsa wood airplane kits and flying toys

Guillow Toys SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Guillow Toys. Strengths are:

1.One of the most trusted brand-names in the model air-planes market since 1926

2. Good physical distribution through shops all over the USA

3. The company is customer-friendly and helps out by sending replacements

4.Excellent product variety in the balsa wood airplane kits, flying toys range

5. Good brand value owing to high product quality


Here are the weaknesses in the Guillow Toys SWOT Analysis:

1.Lack of distribution outside the USA

2.Lack of product diversity in areas other than flying toys

3.Lack of a lower range for beginners


Following are the Opportunities in Guillow Toys SWOT Analysis:

1.Expand into markets outside the USA and establish physical distribution channels there

2.Get into the workshop organization field for airplane enthusiasts

3.Expand product portfolio


The threats in the SWOT Analysis of Guillow Toys are as mentioned:

1. Threat due to the virtual gaming alternatives that are eating the toy market share

2. The company relies heavily on a narrow segment of airplane enthusiasts

3.Replicas of the air-plane brand

Guillow Toys Competition


1.Comet Industries

The brandguide table above concludes the Guillow Toys SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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