Liberty Puzzles SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 972

SWOT Analysis of Liberty Puzzles with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Liberty Puzzles

Parent Company

Liberty Puzzles


Toy Brands & Manufacturers


Media and Entertainment

Tagline/ Slogan

Finely crafted wooden jigsaws


Puzzles with their signature whimsy piece in the shape of an eagle



Adults and children

Target Group



Challenging and unique puzzles, with artist-designed pieces

SWOT Analysis


1.Unique puzzle designs based on well-known paintings with an opportunity to create custom puzzles for large order sizes

2.Excellent brand awareness and recall amongst puzzle-lovers

3.Highly efficient shipping of products as it is completely outsourced to Amazon

4.High product differentiation due to the creative manner in which the puzzle pieces are cut


1.Distribution is restricted to museums and certain book shops in the USA

2.Puzzles are very expensive compared to the normal puzzles

3.Lack of diversification into other toys


1.Expand to markets beyond USA by using online channels

2.Diversify into other toys and 3-d puzzles


1.Market trend is moving towards 3-D models

2.Increasing variety of puzzles in other forms which are more engaging and much cheaper

3. Digital puzzles pose a threat as they are much cheaper and faster to get



1. Artifact Puzzles

2. Fisher-price

The table above concludes the Liberty Puzzles SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Liberty Puzzles. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: