Liberty Puzzles SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1189

SWOT Analysis of Liberty Puzzles with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Liberty Puzzles

Parent Company

Liberty Puzzles


Toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan

Finely crafted wooden jigsaws


Puzzles with their signature whimsy piece in the shape of an eagle

Liberty Puzzles STP


Adults and children

Target Group



Challenging and unique puzzles, with artist-designed pieces

Liberty Puzzles SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Liberty Puzzles :

1.Unique puzzle designs based on well-known paintings with an opportunity to create custom puzzles for large order sizes

2.Excellent brand awareness and recall amongst puzzle-lovers

3.Highly efficient shipping of products as it is completely outsourced to Amazon

4.High product differentiation due to the creative manner in which the puzzle pieces are cut


1.Distribution is restricted to museums and certain book shops in the USA

2.Puzzles are very expensive compared to the normal puzzles

3.Lack of diversification into other toys


1.Expand to markets beyond USA by using online channels

2.Diversify into other toys and 3-d puzzles


1.Market trend is moving towards 3-D models

2.Increasing variety of puzzles in other forms which are more engaging and much cheaper

3. Digital puzzles pose a threat as they are much cheaper and faster to get

Liberty Puzzles Competition


Below are the 2 main Liberty Puzzles competitors :

1. Artifact Puzzles

2. Fisher-price

The brandguide table above concludes the Liberty Puzzles SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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