China Education and Media Group SWOT Analysis, USP & Competitors

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SWOT Analysis of China Education and Media Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

China Education and Media Group

Parent Company

China Education and Media Group Ltd


Printing & Publishing


Media and Entertainment

Tagline/ Slogan

Professional, focused and excellent.


Customer oriented innovative and reliable service and publishing provider



All kinds of academic and library publishing

Target Group

Libraries of Universities of China and other countries


Great books and services

SWOT Analysis


1. It is one of the largest state-owned publications import and export enterprises in China which is certified by the Ministry of Foreign Trade and Economic Cooperation
2. The company consists of business departments including Periodicals & E-Resources Import Department, Book Import Department, Chinese Books Joint Purchase Department, Export Department and Digital Resource R&D Center 
3. Customer-oriented and resource-based, CEPMG actively develops the domestic and international markets in accordance with its service concept: professional, focused and excellent
4.  It has established good business relationship with over a thousand publishers and agents worldwide

5. Strong reputation and stable financial performance


1.Being a government operated firm it has its own limitations
2.Chinese books are very difficult to translate into local languages hence limited global reach


1. Improving trade relationships  with other countries so that it can get more offers
2. Enactment of laws such as Text and Printed Culture Promotion Law
3. Shift from Overseas Distribution to Local Adaptation


1. Increase in the solidarity of China’s Government
2.Operations efficiency and improved quality of content from Japanese publishers



1. Country garden Holding
2. Longfor Properties Company Limited
3. Soho China Limited

The table above concludes the China Education and Media Group SWOT analysis along with its marketing and brand parameters.


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