China Education and Media Group SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1864

SWOT analysis of China Education and Media Group analyses the brand/company with its strengths, weaknesses, opportunities & threats. In China Education and Media Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like China Education and Media Group to benchmark its business & performance as compared to the competitors and industry. China Education and Media Group is one of the leading brands in the media & entertainment sector. The table below also lists the top China Education and Media Group competitors and elaborates China Education and Media Group market segmentation, target group, positioning & Unique Selling Proposition (USP).

China Education and Media Group SWOT, Competitors, Marketing STP & Brand analysis Table
China Education and Media Group Brand Analysis
Parent Company

China Education and Media Group Ltd

Category

Printing & Publishing

Sector

Media & Entertainment

Tagline/ Slogan

Professional, focused and excellent.

USP

Customer oriented innovative and reliable service and publishing provider

China Education and Media Group STP
Segment

All kinds of academic and library publishing

Target Group

Libraries of Universities of China and other countries

Positioning

Great books and services

China Education and Media Group SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of China Education and Media Group. Strengths are:

1. It is one of the largest state-owned publications import and export enterprises in China which is certified by the Ministry of Foreign Trade and Economic Cooperation
2. The company consists of business departments including Periodicals & E-Resources Import Department, Book Import Department, Chinese Books Joint Purchase Department, Export Department and Digital Resource R&D Center 
3. Customer-oriented and resource-based, CEPMG actively develops the domestic and international markets in accordance with its service concept: professional, focused and excellent
4.  It has established good business relationship with over a thousand publishers and agents worldwide

5. Strong reputation and stable financial performance

Weaknesses

Here are the weaknesses in the China Education and Media Group SWOT Analysis:

1.Being a government operated firm it has its own limitations
2.Chinese books are very difficult to translate into local languages hence limited global reach

Opportunities

Following are the Opportunities in China Education and Media Group SWOT Analysis:

1. Improving trade relationships  with other countries so that it can get more offers
2. Enactment of laws such as Text and Printed Culture Promotion Law
3. Shift from Overseas Distribution to Local Adaptation

Threats

The threats in the SWOT Analysis of China Education and Media Group are as mentioned:

1. Increase in the solidarity of China’s Government
2.Operations efficiency and improved quality of content from Japanese publishers

China Education and Media Group Competition
Competitors

Below are the top 3 China Education and Media Group competitors:

1. Country garden Holding
2. Longfor Properties Company Limited
3. Soho China Limited

The brandguide table above concludes the China Education and Media Group SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to China Education and Media Group. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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