Kodansha SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1067

SWOT Analysis of Kodansha with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Kodansha Ltd


Printing & Publishing


Media & Entertainment

Tagline/ Slogan

Innovation publishing


One stop for all kinds of publishing

Kodansha STP


All age groups and their publishing needs

Target Group

Fashion Magazines, Manga and comics lovers


Best content and licensing for printing and publishing

Kodansha SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kodansha :

1. One of the top 15 leading publishing houses in the world
2. Every year Kodansha publishes around 2,000 new titles in every imaginable genre from fiction and children's books to nonfiction and reference
3. Kodansha publishes a total of 49 magazines in almost every possible domain
4. Weekly Manga magazines tailored for different readerships serialize a range of different stories

5. Strong financial performance and good market reputation


1.Concentration is more on overseas distribution rather than local adaptation
2.Although it has completed 100 years of innovation in publishing it has go reputation in only in Japan


1. Media-Mix Strategies help surging International Popularity of Japanese Comics
2. Enactment of laws such as Text and Printed Culture Promotion Law
3. Shift from Overseas Distribution to Local Adaptation


1.High competition from Shogakukan and Shufunotomo in overseas distribution
2.Threat from global cartoon comics publishers
3.May have the liability of Origin for its publishing quality

Kodansha Competition


Below are the 3 main Kodansha competitors :

1. Dia Nippon Printers
2.Shogakukan and Shueisha
3. Shinchosha

The brandguide table above concludes the Kodansha SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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