SWOT Analysis of Mondadori Publishing with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Mondadori Publishing |
|
Parent Company |
Mondadori Group |
Category |
Printing & Publishing |
Sector |
|
Tagline/ Slogan |
To encourage the widest possible dissemination of culture and ideas |
USP |
A product range that spans all genres and reaches all readers. |
Mondadori Publishing STP |
|
Segment |
All kinds of publishing and printing |
Target Group |
Fiction and non-fiction, paperbacks and children's books |
Positioning |
Best quality publications for all segments |
Mondadori Publishing SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mondadori Publishing : 1.The Mondadori Group is leader in the Italian book and magazine markets and the French magazine market 5. In recent years the Mondadori Group has strengthened its leadership in consumer magazines by launching new titles and pursuing a policy of international expansion |
Weaknesses |
1. Trying to completely transcend traditional publishing to online publishing which can be a concern |
Opportunities |
1. Business expansion into professional Educational publications 2. Optimize the number of brands to meet local needs of every country |
Threats |
1. Recent selling out of many brands and |
Mondadori Publishing Competition |
|
Competitors |
Below are the 3 main Mondadori Publishing competitors : 1. Random House 2.Mercure de France |
The brandguide table above concludes the Mondadori Publishing SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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