Mondadori Publishing SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 2536

SWOT analysis of Mondadori Publishing analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mondadori Publishing SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mondadori Publishing to benchmark its business & performance as compared to the competitors and industry. Mondadori Publishing is one of the leading brands in the media & entertainment sector. The table below also lists the top Mondadori Publishing competitors and elaborates Mondadori Publishing market segmentation, target group, positioning & Unique Selling Proposition (USP).

Mondadori Publishing SWOT, Competitors, Marketing STP & Brand analysis Table
Mondadori Publishing Brand Analysis
Parent Company

Mondadori Group


Printing & Publishing


Media & Entertainment

Tagline/ Slogan

To encourage the widest possible dissemination of culture and ideas


A product range that spans all genres and reaches all readers.

Mondadori Publishing STP

All kinds of publishing and printing

Target Group

Fiction and non-fiction, paperbacks and children's books


Best quality publications for all segments

Mondadori Publishing SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mondadori Publishing. Strengths are:

1.The Mondadori Group is leader in the Italian book and magazine markets and the French magazine market
2. The magazine and radio markets are in turn strongly influenced by advertising investments and not only by circulation and audience respectively
3. The Group is also active in educational publishing, art books, the management of museum concessions and the organization and management of exhibitions
4. Mondadori entered the eBook market with three separate initiatives: the Group’s online bookstore,

5. In recent years the Mondadori Group has strengthened its leadership in consumer magazines by launching new titles and pursuing a policy of international expansion


Here are the weaknesses in the Mondadori Publishing SWOT Analysis:

1. Trying to completely transcend traditional publishing to online publishing which can be a concern
2. Slow in adopting to strategies in the highly competitive market


Following are the Opportunities in Mondadori Publishing SWOT Analysis:

1. Business expansion into professional Educational publications

2. Optimize the number of brands to meet local needs of every country
3.Acquire global brands to have Infrastructure globally


The threats in the SWOT Analysis of Mondadori Publishing are as mentioned:

1. Recent selling out of many brands and
2.Professional Information and content available on Internet

Mondadori Publishing Competition

Below are the top 3 Mondadori Publishing competitors:

1. Random House

2.Mercure de France
3.Olympia Press

The brandguide table above concludes the Mondadori Publishing SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mondadori Publishing. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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