RCS Libri SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1052

SWOT Analysis of RCS Libri with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

RCS Libri

Parent Company

RCS Libri Group


Printing & Publishing


Media and Entertainment

Tagline/ Slogan



Best quality content in the magazines and Books



Printing and Publishing needs of all the segments

Target Group

Newspapers, Magazines and books


Quality books with excellent content

SWOT Analysis


1. Leader  in Italy-based multimedia companies that operates in daily newspapers, magazines and books
2. The company's newspapers titles include Corriere della Sera and La Gazzetta dello Sport in Italy, and El Mundo, Marca and Expansion in Spain
3. It has books stores, e-book stores  and community to know the reading needs of all segments
4. Most of its books sold overseas and a majority share outside Italy

5. Strong brand reputation and financial performance


1. Lack of presence in the educational book market
2.Does not publish in local languages of different countries


1. Leveraging its years of history to stretch across geographies and areas of expertise
2. Extract value from the massive amounts of data generated as a by-product of providing professional services


1. Ambitions of internet giants and the RSS illegal free e-books and online resources
2.World wide concentration in book publishing may raise the stakes for scale driver investments and future acquisitions
3. The book market relevant to Hachette Livre is highly segmented



1. Reed Elsevier
2.Informa Plc
3.Thomas Reuters

The table above concludes the RCS Libri SWOT analysis along with its marketing and brand parameters.


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