Shogakukan SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1021

SWOT Analysis of Shogakukan with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Shogakukan Inc


Printing & Publishing


Media & Entertainment

Tagline/ Slogan



Best entertaining comics and magazines

Shogakukan STP


Manga magazine publishing and other elementary education books

Target Group

Pre-adolescent boys and girls, teenagers, and adults


Number one Manga magazines publisher

Shogakukan SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Shogakukan :

1. One of the top 15 leading publishing houses in the world
2. Approximately 400 publishing companies in Asia, the U.S.A. and Europe have been very active in the translation and publication of Shogakukan’s comic books
3. Good relationships with other country publishers to maintain overseas distribution 
4. It has a great technological adaptability

5. Strong market value and brand presence


1.Its publications are not translated into local languages
2.Academics and literature related publishing is not under its wing


1. Media-Mix Strategies help surging International Popularity of Japanese Comics
2. Enactment of laws such as Text and Printed Culture Promotion Law
3. Shift from Overseas Distribution to Local Adaptation


1. High competition from  Kodansha and Dia Nippon in overseas distribution
2.Threat from global cartoon comics publishers
3.May have the liability of Origin for its publishing quality

Shogakukan Competition


Below are the 3 main Shogakukan competitors :

1. Dia Nippon Printers
2. Kodansha Inc
3. Shinchosha

The brandguide table above concludes the Shogakukan SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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