Shueisha SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 918

SWOT Analysis of Shueisha with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Shueisha Inc


Printing & Publishing


Media and Entertainment

Tagline/ Slogan



High entertainment books for every family



Trade and entertainment publications

Target Group

Boys and Youth comic books, Women and men magazines


Publishers of high entertainment books

SWOT Analysis


1. One of the top 15 leading publishing houses in the world
2. Being a Japanese firm the manufacturing processes are well established and the rate of adoption of new printing technologies is high
3. Weekly Manga magazines tailored for different readerships serialize a range of different stories
4. Being in the top list it produces the best quality services as well


1.Its publications are not translated into local languages
2.Academics and literature related publishing is not under its wing


1. Media-Mix Strategies help surging International Popularity of Japanese Comics
2. Enactment of laws such as Text and Printed Culture Promotion Law
3. Shift from Overseas Distribution to Local Adaptation


1. An increasing number of publishers are editing and publishing overseas editions and distributing  them via subcontractors, rather than entering into partnership with local companies
2.Continued threat of economic stagnation
3. Increased competition from China and other Asian economies could weaken company’s export business and the leading positions of their foreign subsidiaries



1. Dia Nippon Printers
2. Kodansha
3. Shinchosha

The table above concludes the Shueisha SWOT analysis along with its marketing and brand parameters.


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