Spinger Science and Business Media SWOT Analysis, USP & Competitors

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SWOT Analysis of Spinger Science and Business Media with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Spinger Science and Business Media

Parent Company



Printing & Publishing


Media and Entertainment

Tagline/ Slogan

We aim to offer excellence


Customized and innovative solutions



People seeking for Professional Information

Target Group

Professional and B2B market


Innovative and customized information and content for professionals

SWOT Analysis


1. Provides superior specialist information to scientific and professional communities throughout the world
2. They  work with the world’s best academics and authors in long-standing loyal partnerships based on mutual trust and we are always open to new input

3. Many of our publications are considered authoritative works in their field, read by academics and students, used by libraries and universities, academic professionals and practitioners in various branches of industry

4. Springer Science and Business Media is a key resource for professionals and communities


1. It is not in the other important segments such as trade and literature works
2. Prominently a publisher for professional Information and less share in academics imprints


1.Improving their eBooks, eJournals, Springer protocols, Springer Materials to increase their existing
2.Increasing relationships with corporate to have an extra edge compared to others
3. Extract value from the massive amounts of data generated as a by-product of providing professional services


1. High competition of resource allocation to other business developments

2.Tough competition from the other global players



1.Reed Elsevier
2.Thomas Reuters
3.Dia Nippon

The table above concludes the Spinger Science and Business Media SWOT analysis along with its marketing and brand parameters.


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