The Telegraph SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of The Telegraph analyses the brand by its strengths, weaknesses, opportunities & threats. In The Telegraph SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like The Telegraph to benchmark its business & performance as compared to the competitors. The Telegraph is one of the leading brands in the media & entertainment sector.

The table below lists the The Telegraph SWOT (Strengths, Weaknesses, Opportunities, Threats), top The Telegraph competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

The Telegraph SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
The Telegraph Brand Analysis
Parent Company

ABP Group

Category

Indian English-language Daily Newspaper

Sector

Media & Entertainment

Tagline/ Slogan

-

USP

Fourth most-widely read English newspaper in India with a readership of 13+ lakhs

The Telegraph STP
Segment

English news readers

Target Group

Professionals, students

Positioning

Largest circulated Daily in the eastern region of India published from calcutta

SWOT Analysis of The Telegraph
The Telegraph Strengths

Below are the Strengths in the SWOT Analysis of The Telegraph:

1. Noted for its extensive coverage of Indian foreign policy
2. Famous for reporting the problems of troubled North-East
3. The Telegraph comes with six editions
4. Fourth most-widely read English newspaper in India

The Telegraph Weaknesses

Here are the weaknesses in the The Telegraph SWOT Analysis:

1.Competes heavily with The Times of India
2.Lack of weekly magazines in the newspaper

The Telegraph Opportunities

Following are the Opportunities in The Telegraph SWOT Analysis:

1.Can generate revenue from online e-paper advertising
2.Bring some good ads through online youtube for marketing and increasing the readership
3.Add additional innovative features by understanding the needs of target customer segment

The Telegraph Threats

The threats in the SWOT Analysis of The Telegraph are as mentioned:

1. Cut-throat competition offered by other English national dailies
2.Not as effective in terms of the quality of news as that of the high ranking newspapers in readership
3.Immediate need to move up the ladder in case if it wants to gain new customers beyond the loyal readers

The Telegraph Competition
The Telegraph Competitors

Below are the top 3 competitors of The Telegraph:

1.The Times of India
2.The Hindustan Times
3.The Hindu


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to The Telegraph. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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