Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of The Telegraph analyses the brand by its strengths, weaknesses, opportunities & threats. In The Telegraph SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like The Telegraph to benchmark its business & performance as compared to the competitors. The Telegraph is one of the leading brands in the media & entertainment sector.
The table below lists the The Telegraph SWOT (Strengths, Weaknesses, Opportunities, Threats), top The Telegraph competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Fourth most-widely read English newspaper in India with a readership of 13+ lakhs
The Telegraph STP
English news readers
Largest circulated Daily in the eastern region of India published from calcutta
SWOT Analysis of The Telegraph
The Telegraph Strengths
Below are the Strengths in the SWOT Analysis of The Telegraph:
1. Noted for its extensive coverage of Indian foreign policy 2. Famous for reporting the problems of troubled North-East 3. The Telegraph comes with six editions 4. Fourth most-widely read English newspaper in India
The Telegraph Weaknesses
Here are the weaknesses in the The Telegraph SWOT Analysis:
1.Competes heavily with The Times of India 2.Lack of weekly magazines in the newspaper
The Telegraph Opportunities
Following are the Opportunities in The Telegraph SWOT Analysis:
1.Can generate revenue from online e-paper advertising 2.Bring some good ads through online youtube for marketing and increasing the readership 3.Add additional innovative features by understanding the needs of target customer segment
The Telegraph Threats
The threats in the SWOT Analysis of The Telegraph are as mentioned:
1. Cut-throat competition offered by other English national dailies 2.Not as effective in terms of the quality of news as that of the high ranking newspapers in readership 3.Immediate need to move up the ladder in case if it wants to gain new customers beyond the loyal readers
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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