Dainik Jagran SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Dainik Jagran analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Dainik Jagran SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dainik Jagran to benchmark its business & performance as compared to the competitors and industry. As of 2020, Dainik Jagran is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dainik Jagran competitors and includes Dainik Jagran target market, segmentation, positioning & Unique Selling Proposition (USP).

Dainik Jagran SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Dainik Jagran Brand Analysis
Parent Company

Jagran Prakashan Limited

Category

Hindi-language daily newspaper

Sector

Media & Entertainment

Tagline/ Slogan

Many rays, One raising sun

USP

One of the most popular newspaper dailies in India consistently

Dainik Jagran STP
Dainik Jagran Segmentation

Hindi reading population

Dainik Jagran Target Market

Professionals ,students and home-makers

Dainik Jagran Positioning

Caters to the needs of Indians in multiple ways

Dainik Jagran SWOT Analysis
Dainik Jagran Strengths

Below are the Strengths in the SWOT Analysis of Dainik Jagran:

1. Average Issue readership of 16+ million
2. The publishing company is listed on National Stock Exchange and Bombay Stock Exchange
3. 36 editions currently published across eleven states in India
4. MMI Online is the digital media wing of Jagran testing new ideas

5. Strong brand presence and substantial market share

Dainik Jagran Weaknesses

Here are the weaknesses in the Dainik Jagran SWOT Analysis:

1. Competition from english dailies is reducing share in urban areas

2. Limited online popularity compared to english newspapers

Dainik Jagran Opportunities

Following are the Opportunities in Dainik Jagran SWOT Analysis:

1.Adequate usage of online epaper to generate more revenue by promoting ads and other commercials
2.Well-utilization of existing resources can increase the readership further
3.Big opportunity exits in South India to be exploited

Dainik Jagran Threats

The threats in the SWOT Analysis of Dainik Jagran are as mentioned:

1.Cut-throat competition from other players in the industry
2.Acquisitions not the only choice left for expansion as it may lead  to not-so-synergetic firm
3.Immediate need to retain the No.1 position may lead to increase in expenses

Dainik Jagran Competition
Competitors

Below are the top 3 Dainik Jagran competitors:

1.Dainik Bhaskar
2.Hinduatan
3.Amar Ujala


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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