Amar Ujala SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Amar Ujala analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Amar Ujala SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Amar Ujala to benchmark its business & performance as compared to the competitors and industry. As of 2020, Amar Ujala is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Amar Ujala competitors and includes Amar Ujala target market, segmentation, positioning & Unique Selling Proposition (USP).

Amar Ujala SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Amar Ujala Brand Analysis
Parent Company

Amar Ujala Publications Ltd


Hindi language daily newspaper


Media & Entertainment

Tagline/ Slogan

Kabron se pehleaaptakpahunche, aajkasachaaptakpahunchaye, josh such ka


One of the top largest hindi daily newspaper with over 8 million subscribers

Amar Ujala STP
Amar Ujala Segmentation

Hindi reading population

Amar Ujala Target Market

Business men, students and politicians

Amar Ujala Positioning

People will get access to the latest truth in the earliest time

Amar Ujala SWOT Analysis
Amar Ujala Strengths

Below are the Strengths in the SWOT Analysis of Amar Ujala:

1. Distributed across 8 states in India
2. Known for publicly displaying truths as a passion
3. Known for social awakening and introducing a feeling of social responsibility
4. Fourth largest Hindi daily  newspaper in India

Amar Ujala Weaknesses

Here are the weaknesses in the Amar Ujala SWOT Analysis:

1.No adequate representation in south India
2. Amar Ujala has to innovate to be in a better rank

Amar Ujala Opportunities

Following are the Opportunities in Amar Ujala SWOT Analysis:

1.Adequate usage of online epaper to generate more revenue by promoting ads and other commercials
2.Well-utilization of existing resources can increase the readership further
3.Big opportunity exits in South India to be exploited

Amar Ujala Threats

The threats in the SWOT Analysis of Amar Ujala are as mentioned:

1.Cut-throat competition from other players in the industry
2.Acquisitions not the only choice left for expansion as it may lead  to not-so-synergetic firm
3.Immediate need to move up the ladder may lead to increase in expenses

Amar Ujala Competition

Below are the top 3 Amar Ujala competitors:

1.Dainik Bhaskar
2.Dainik Jagran
3.Hindustan Times

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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