Amar Ujala SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 5548

SWOT analysis of Amar Ujala analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Amar Ujala SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Amar Ujala to benchmark its business & performance as compared to the competitors and industry. Amar Ujala is one of the leading brands in the media & entertainment sector. The table below also lists the top Amar Ujala competitors and elaborates Amar Ujala market segmentation, target group, positioning & Unique Selling Proposition (USP).

Amar Ujala SWOT, Competitors, Marketing STP & Brand analysis Table
Amar Ujala Brand Analysis
Parent Company

Amar Ujala Publications Ltd


Hindi language daily newspaper


Media & Entertainment

Tagline/ Slogan

Kabron se pehleaaptakpahunche, aajkasachaaptakpahunchaye, josh such ka


One of the top largest hindi daily newspaper with over 8 million subscribers

Amar Ujala STP

Hindi reading population

Target Group

Business men, students and politicians


People will get access to the latest truth in the earliest time

Amar Ujala SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Amar Ujala. Strengths are:

1. Distributed across 8 states in India
2. Known for publicly displaying truths as a passion
3. Known for social awakening and introducing a feeling of social responsibility
4. Fourth largest Hindi daily  newspaper in India


Here are the weaknesses in the Amar Ujala SWOT Analysis:

1.No adequate representation in south India
2. Amar Ujala has to innovate to be in a better rank


Following are the Opportunities in Amar Ujala SWOT Analysis:

1.Adequate usage of online epaper to generate more revenue by promoting ads and other commercials
2.Well-utilization of existing resources can increase the readership further
3.Big opportunity exits in South India to be exploited


The threats in the SWOT Analysis of Amar Ujala are as mentioned:

1.Cut-throat competition from other players in the industry
2.Acquisitions not the only choice left for expansion as it may lead  to not-so-synergetic firm
3.Immediate need to move up the ladder may lead to increase in expenses

Amar Ujala Competition

Below are the top 3 Amar Ujala competitors:

1.Dainik Bhaskar
2.Dainik Jagran
3.Hindustan Times

The brandguide table above concludes the Amar Ujala SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Amar Ujala. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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