Amar Ujala SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 3712

SWOT Analysis of Amar Ujala with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Amar Ujala

Parent Company

Amar Ujala Publications Ltd


Hindi language daily newspaper


Media and Newspapers

Tagline/ Slogan

Kabron se pehleaaptakpahunche, aajkasachaaptakpahunchaye, josh such ka


One of the top largest hindi daily newspaper with over 8 million subscribers



Hindi reading population

Target Group

Business men, students and politicians


People will get access to the latest truth in the earliest time

SWOT Analysis


1. Distributed across 8 states in India
2. Known for publicly displaying truths as a passion
3. Known for social awakening and introducing a feeling of social responsibility
4. Fourth largest Hindi daily  newspaper in India


1.No adequate representation in south India
2. Amar Ujala has to innovate to be in a better rank


1.Adequate usage of online epaper to generate more revenue by promoting ads and other commercials
2.Well-utilization of existing resources can increase the readership further
3.Big opportunity exits in South India to be exploited


1.Cut-throat competition from other players in the industry
2.Acquisitions not the only choice left for expansion as it may lead  to not-so-synergetic firm
3.Immediate need to move up the ladder may lead to increase in expenses



1.Dainik Bhaskar
2.Dainik Jagran
3.Hindustan Times

The table above concludes the Amar Ujala SWOT analysis along with its marketing and brand parameters.


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