Dainik Bhaskar SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Dainik Bhaskar analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Dainik Bhaskar SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dainik Bhaskar to benchmark its business & performance as compared to the competitors and industry. As of 2020, Dainik Bhaskar is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dainik Bhaskar competitors and includes Dainik Bhaskar target market, segmentation, positioning & Unique Selling Proposition (USP).

Dainik Bhaskar SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Dainik Bhaskar Brand Analysis
Parent Company

D B Corp Ltd

Category

Indian Hindi language daily newspaper

Sector

Media & Entertainment

Tagline/ Slogan

Jidh karo , Duniya Badhlo

USP

No. 1 Hindi daily in Madhya Pradesh

Dainik Bhaskar STP
Dainik Bhaskar Segmentation

Hindi reading population

Dainik Bhaskar Target Market

Young India

Dainik Bhaskar Positioning

DainikBhaskar meant for those who are ready to face any obstacle to bring in a new change in the society

Dainik Bhaskar SWOT Analysis
Dainik Bhaskar Strengths

Below are the Strengths in the SWOT Analysis of Dainik Bhaskar:

1. Business bhaskar is the largest hindi read business daily
2. Bhaskar Bollywood awards is an innovative way of advertising the newspaper brand
3. Strong network in nine states though in different languages to suit the local dialect
4. Largest daily newspaper in Madhya pradesh

Dainik Bhaskar Weaknesses

Here are the weaknesses in the Dainik Bhaskar SWOT Analysis:

1.Market share and readership lesser due to competition from english dailies
2.Huge market to be captured in South India by suiting to the local needs

Dainik Bhaskar Opportunities

Following are the Opportunities in Dainik Bhaskar SWOT Analysis:

1.Adequate usage of online epaper to generate more revenue by promoting ads and other commercials
2.Well-utilization of existing resources can increase the readership further
3.Big opportunity exits in South India to be exploited

Dainik Bhaskar Threats

The threats in the SWOT Analysis of Dainik Bhaskar are as mentioned:

1.Cut-throat competition from other players in the industry
2.Acquisitions not the only choice left for expansion as it may lead to not-so-synergetic firm
3.Immediate need to reach to the No.1 position may lead to increase in expenses

Dainik Bhaskar Competition
Competitors

Below are the top 3 Dainik Bhaskar competitors:

1.Dainik Jagran
2.Hindustan Times
3.Amar Ujala


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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