Dainik Bhaskar SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 8824

SWOT analysis of Dainik Bhaskar analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Dainik Bhaskar SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dainik Bhaskar to benchmark its business & performance as compared to the competitors and industry. Dainik Bhaskar is one of the leading brands in the media & entertainment sector. The table below also lists the top Dainik Bhaskar competitors and elaborates Dainik Bhaskar market segmentation, target group, positioning & Unique Selling Proposition (USP).

Dainik Bhaskar SWOT, Competitors, Marketing STP & Brand analysis Table
Dainik Bhaskar Brand Analysis
Parent Company

D B Corp Ltd


Indian Hindi language daily newspaper


Media & Entertainment

Tagline/ Slogan

Jidh karo , Duniya Badhlo


No. 1 Hindi daily in Madhya Pradesh

Dainik Bhaskar STP

Hindi reading population

Target Group

Young India


DainikBhaskar meant for those who are ready to face any obstacle to bring in a new change in the society

Dainik Bhaskar SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Dainik Bhaskar. Strengths are:

1. Business bhaskar is the largest hindi read business daily
2. Bhaskar Bollywood awards is an innovative way of advertising the newspaper brand
3. Strong network in nine states though in different languages to suit the local dialect
4. Largest daily newspaper in Madhya pradesh


Here are the weaknesses in the Dainik Bhaskar SWOT Analysis:

1.Market share and readership lesser due to competition from english dailies
2.Huge market to be captured in South India by suiting to the local needs


Following are the Opportunities in Dainik Bhaskar SWOT Analysis:

1.Adequate usage of online epaper to generate more revenue by promoting ads and other commercials
2.Well-utilization of existing resources can increase the readership further
3.Big opportunity exits in South India to be exploited


The threats in the SWOT Analysis of Dainik Bhaskar are as mentioned:

1.Cut-throat competition from other players in the industry
2.Acquisitions not the only choice left for expansion as it may lead to not-so-synergetic firm
3.Immediate need to reach to the No.1 position may lead to increase in expenses

Dainik Bhaskar Competition

Below are the top 3 Dainik Bhaskar competitors:

1.Dainik Jagran
2.Hindustan Times
3.Amar Ujala

The brandguide table above concludes the Dainik Bhaskar SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dainik Bhaskar. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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