Dainik Bhaskar SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 7731

SWOT Analysis of Dainik Bhaskar with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dainik Bhaskar

Parent Company

D B Corp Ltd


Indian Hindi language daily newspaper


Media & Entertainment

Tagline/ Slogan

Jidh karo , Duniya Badhlo


No. 1 Hindi daily in Madhya Pradesh

Dainik Bhaskar STP


Hindi reading population

Target Group

Young India


DainikBhaskar meant for those who are ready to face any obstacle to bring in a new change in the society

Dainik Bhaskar SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Dainik Bhaskar :

1. Business bhaskar is the largest hindi read business daily
2. Bhaskar Bollywood awards is an innovative way of advertising the newspaper brand
3. Strong network in nine states though in different languages to suit the local dialect
4. Largest daily newspaper in Madhya pradesh


1.Market share and readership lesser due to competition from english dailies
2.Huge market to be captured in South India by suiting to the local needs


1.Adequate usage of online epaper to generate more revenue by promoting ads and other commercials
2.Well-utilization of existing resources can increase the readership further
3.Big opportunity exits in South India to be exploited


1.Cut-throat competition from other players in the industry
2.Acquisitions not the only choice left for expansion as it may lead to not-so-synergetic firm
3.Immediate need to reach to the No.1 position may lead to increase in expenses

Dainik Bhaskar Competition


Below are the 3 main Dainik Bhaskar competitors :

1.Dainik Jagran
2.Hindustan Times
3.Amar Ujala

The brandguide table above concludes the Dainik Bhaskar SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Dainik Bhaskar. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: