Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Dainik Bhaskar analyses the brand by its strengths, weaknesses, opportunities & threats. In Dainik Bhaskar SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Dainik Bhaskar to benchmark its business & performance as compared to the competitors. Dainik Bhaskar is one of the leading brands in the media & entertainment sector.
The table below lists the Dainik Bhaskar SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dainik Bhaskar competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
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SWOT Analysis of Dainik Bhaskar
Dainik Bhaskar Strengths
Below are the Strengths in the SWOT Analysis of Dainik Bhaskar:
1. Business bhaskar is the largest hindi read business daily 2. Bhaskar Bollywood awards is an innovative way of advertising the newspaper brand 3. Strong network in nine states though in different languages to suit the local dialect 4. Largest daily newspaper in Madhya pradesh
Dainik Bhaskar Weaknesses
Here are the weaknesses in the Dainik Bhaskar SWOT Analysis:
1.Market share and readership lesser due to competition from english dailies 2.Huge market to be captured in South India by suiting to the local needs
Dainik Bhaskar Opportunities
Following are the Opportunities in Dainik Bhaskar SWOT Analysis:
1.Adequate usage of online epaper to generate more revenue by promoting ads and other commercials 2.Well-utilization of existing resources can increase the readership further 3.Big opportunity exits in South India to be exploited
Dainik Bhaskar Threats
The threats in the SWOT Analysis of Dainik Bhaskar are as mentioned:
1.Cut-throat competition from other players in the industry 2.Acquisitions not the only choice left for expansion as it may lead to not-so-synergetic firm 3.Immediate need to reach to the No.1 position may lead to increase in expenses
Dainik Bhaskar Competition
Dainik Bhaskar Competitors
Below are the top 3 competitors of Dainik Bhaskar:
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