Anandabazar Patrika SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Anandabazar Patrika analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Anandabazar Patrika SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Anandabazar Patrika to benchmark its business & performance as compared to the competitors and industry. As of 2020, Anandabazar Patrika is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Anandabazar Patrika competitors and includes Anandabazar Patrika target market, segmentation, positioning & Unique Selling Proposition (USP).

Anandabazar Patrika SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Anandabazar Patrika Brand Analysis
Parent Company

ABP Group


Bengali Language daily newspaper


Media & Entertainment

Tagline/ Slogan



Most widely read Bengali newspaper in India with a readership of 60 lakhs

Anandabazar Patrika STP
Anandabazar Patrika Segmentation

Bengali reading  population

Anandabazar Patrika Target Market

Professionals, students and home-makers

Anandabazar Patrika Positioning

For, By, Of Bengali

Anandabazar Patrika SWOT Analysis
Anandabazar Patrika Strengths

Below are the Strengths in the SWOT Analysis of Anandabazar Patrika:

1. Circulation of 1.3 million copies making it the largest single edition regional language newspaper in India
2. ABP Group is in partnership with Time Inc to bring Fortune India 500 magazine to the readers
3. Anandabazarpatrika wins the SNAP certificate for reaching one million circulation mark in 2005
4. It has its own internet edition

5. Strong brand presnece and market reputation

Anandabazar Patrika Weaknesses

Here are the weaknesses in the Anandabazar Patrika SWOT Analysis:

1.No adequate representation in south India
2.Very limited publishing centres

3. It needs to expand aggressively if it wants to move up the ladder

Anandabazar Patrika Opportunities

Following are the Opportunities in Anandabazar Patrika SWOT Analysis:

1.Adequate usage of online epaper to generate more revenue by promoting ads and other commercials
2.Well-utilization of existing resources can increase the readership further
3.Big opportunity exits in South India to be exploited

Anandabazar Patrika Threats

The threats in the SWOT Analysis of Anandabazar Patrika are as mentioned:

1.Cut-throat competition from other players in the industry
2.Acquisitions not the only choice left for expansion as it may lead  to not-so-synergetic firm
3.Immediate need to retain the No.1 position in Bengali newspapers may lead to increase in expenses

Anandabazar Patrika Competition

Below are the top 3 Anandabazar Patrika competitors:

1.Newz Bangla Patrika
2.Bartman patrika
3.Aajkaal daily

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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