Anandabazar Patrika SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 5522

SWOT Analysis of Anandabazar Patrika with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Anandabazar Patrika

Parent Company

ABP Group


Bengali Language daily newspaper


Media & Entertainment

Tagline/ Slogan



Most widely read Bengali newspaper in India with a readership of 60 lakhs

Anandabazar Patrika STP


Bengali reading  population

Target Group

Professionals, students and home-makers


For, By, Of Bengali

Anandabazar Patrika SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Anandabazar Patrika :

1. Circulation of 1.3 million copies making it the largest single edition regional language newspaper in India
2. ABP Group is in partnership with Time Inc to bring Fortune India 500 magazine to the readers
3. Anandabazarpatrika wins the SNAP certificate for reaching one million circulation mark in 2005
4. It has its own internet edition

5. Strong brand presnece and market reputation


1.No adequate representation in south India
2.Very limited publishing centres

3. It needs to expand aggressively if it wants to move up the ladder


1.Adequate usage of online epaper to generate more revenue by promoting ads and other commercials
2.Well-utilization of existing resources can increase the readership further
3.Big opportunity exits in South India to be exploited


1.Cut-throat competition from other players in the industry
2.Acquisitions not the only choice left for expansion as it may lead  to not-so-synergetic firm
3.Immediate need to retain the No.1 position in Bengali newspapers may lead to increase in expenses

Anandabazar Patrika Competition


Below are the 3 main Anandabazar Patrika competitors :

1.Newz Bangla Patrika
2.Bartman patrika
3.Aajkaal daily

The brandguide table above concludes the Anandabazar Patrika SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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