Pressman Toy Corporation SWOT Analysis, USP & Competitors

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SWOT Analysis of Pressman Toy Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pressman Toy Corporation

Parent Company

Pressman Toy Corporation


Toy Brands and Manufacturers


Media and Entertainment

Tagline/ Slogan

Games people play. Together.


Seller of licensed collectibles



Family games and licensed products

Target Group

Kids and children


Something to test the creativity of all kids

SWOT Analysis


1. Brand recall was very high
2. Has a good customer reach in the US

3. The brand has a strong presence since a long time

4. Has good media coverage

5. Some of its toys were also approved by UNICEF


1. The brand has limited geographic reach compared to global giants

2. Market share is lesser owing to presence of bigger brands


1.Target the middle class in the developing economies
2.Can add more product lines to its portfolio


1.Other similar toy manufacturers
3.Outdoor games



1.Mattel, Inc.
2.Hasbro, Inc.

The table above concludes the Pressman Toy Corporation SWOT analysis along with its marketing and brand parameters.


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