Pressman Toy Corporation SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 914

SWOT Analysis of Pressman Toy Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pressman Toy Corporation

Parent Company

Pressman Toy Corporation


Toy Brands and Manufacturers


Media & Entertainment

Tagline/ Slogan

Games people play. Together.


Seller of licensed collectibles

Pressman Toy Corporation STP


Family games and licensed products

Target Group

Kids and children


Something to test the creativity of all kids

Pressman Toy Corporation SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Pressman Toy Corporation :

1. Brand recall was very high
2. Has a good customer reach in the US

3. The brand has a strong presence since a long time

4. Has good media coverage

5. Some of its toys were also approved by UNICEF


1. The brand has limited geographic reach compared to global giants

2. Market share is lesser owing to presence of bigger brands


1.Target the middle class in the developing economies
2.Can add more product lines to its portfolio


1.Other similar toy manufacturers
3.Outdoor games

Pressman Toy Corporation Competition


Below are the 2 main Pressman Toy Corporation competitors :

1.Mattel, Inc.
2.Hasbro, Inc.

The brandguide table above concludes the Pressman Toy Corporation SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Pressman Toy Corporation. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: