Remco Toys SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 837
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SWOT Analysis of Remco Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Remco

Parent Company

Jakks Pacific

Category

Toy Brands and Manufacturers

Sector

Media & Entertainment

Tagline/ Slogan

Every Boy Wants a Remco Toy...And So Do Girls!

USP

Manufacturer of radio toys and collectibles

Remco Toys STP

Segment

Variety of games and licensed products

Target Group

Kids and collectors

Positioning

Something for everyone

Remco Toys SWOT Analysis

Strengths

1. Brand recall was very high
2. Had a good customer reach

3. The product portfolio was quite wide

Weaknesses

1. The company filed for bankruptcy due to performance

2. Unable to innovate at the right time

Opportunities

1.Target the middle class in the developing economies
2.Can add more product lines to its portfolio

Threats

1.Other similar toy manufacturers
2.Television
3.Outdoor games

Remco Toys Competition

Competitors

1.Diamond Select Toys
2.G.I. Joe


The brandguide table above concludes the Remco Toys SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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