Remco Toys SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 962

SWOT Analysis of Remco Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Jakks Pacific


Toy Brands and Manufacturers


Media & Entertainment

Tagline/ Slogan

Every Boy Wants a Remco Toy...And So Do Girls!


Manufacturer of radio toys and collectibles

Remco Toys STP


Variety of games and licensed products

Target Group

Kids and collectors


Something for everyone

Remco Toys SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Remco Toys :

1. Brand recall was very high
2. Had a good customer reach

3. The product portfolio was quite wide


1. The company filed for bankruptcy due to performance

2. Unable to innovate at the right time


1.Target the middle class in the developing economies
2.Can add more product lines to its portfolio


1.Other similar toy manufacturers
3.Outdoor games

Remco Toys Competition


Below are the 2 main Remco Toys competitors :

1.Diamond Select Toys
2.G.I. Joe

The brandguide table above concludes the Remco Toys SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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