Sideshow Toys Collectibles SWOT Analysis, Competitors & USP

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SWOT Analysis of Sideshow Toys Collectibles with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sideshow Collectibles

Parent Company

Sideshow Collectibles


Toy Brands and Manufacturers


Media & Entertainment

Tagline/ Slogan



Leading toy figure manufacturers

Sideshow Toys Collectibles STP


Collectible toys based on characters of various comics and film franchise

Target Group

Niche – focused on collectors of toys


To create unique and exciting collectibles for people across all ages

Sideshow Toys Collectibles SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sideshow Toys Collectibles :

1. Big brand name having toys like Disney, Marvel, Predator, GI Joe etc
2. Diverse line of products in its portfolio
3. Has license to some of the most popular comic and movie franchises

4. Brand recall is high


1.Product portfolio is mostly limited to action figures
2.Fake products easily available in the market leading to loss of revenue


1.Potential to tap into more franchises
2.Reaching out by organizing contests on existing franchises

3. Can put holograms or something  similar so that imitation is not easy


1.Video games
2.Cartoon channels

4. Outdoor games

5. Other similar companies

Sideshow Toys Collectibles Competition


Below are the 5 main Sideshow Toys Collectibles competitors :



5. Neca

The brandguide table above concludes the Sideshow Toys Collectibles SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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