TDC Games SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1058

SWOT Analysis of TDC Games with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

TDC Games

Parent Company

TDC Games


Toy Brands and Manufacturers


Media & Entertainment

Tagline/ Slogan



Seller of puzzle games



Puzzle games

Target Group

Kids and children


Something to test the creativity of all kids

TDC Games SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of TDC Games :

1. Good quality of the products being manufactured

2. Has a good customer reach in US

3. Has survived the test of time

4. TDC is a regular exhibitor at Toy Fair in New York City each year, with products distributed internationally


1. Limited brand awareness compared to bigger brands

2. The company products are primarily dependent on the US market with less international exposure


1.Target the middle class in the developing economies
2.Can add more product lines to its portfolio


1.Other similar toy manufacturers
3.Outdoor games

TDC Games Competition


Below are the 2 main TDC Games competitors :

1.Mattel, Inc.
2.Hasbro, Inc.

The brandguide table above concludes the TDC Games SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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