Worlds of Wonder Toys SWOT Analysis, USP & Competitors

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SWOT Analysis of Worlds of Wonder Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Worlds of Wonder Toys

Parent Company

Worlds of Wonder Toy Company


Toy Brands and Manufacturers


Media and Entertainment

Tagline/ Slogan



Manufacturer of talking toys



Collectible toys based on comic characters

Target Group

Kids and collectors of toys


Bringing role models from reel to real

SWOT Analysis


1. The company was big brand name
2. Diverse line of franchises in its portfolio
3. The products were of high quality

4. Had liscences for popular characters


1. The brand has become defunct owing to poor performance

2. Could not overcome financial instability which lead to the demise of the brand


1.Potential to tap into more franchises
2.Reaching out by organizing contests on existing franchises

3. Could have hired an efficient top management


1.Video games
2.Cartoon channels

4. Outdoor games

5. Other similar companies



1. Barbie
2. Ty Inc

3. Atari

The table above concludes the Worlds of Wonder Toys SWOT analysis along with its marketing and brand parameters.


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