Ty Inc SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1473
Advertisements

SWOT Analysis of Ty Inc with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ty Inc

Parent Company

Ty Inc

Category

Toy Brands and Manufacturers

Sector

Media & Entertainment

Tagline/ Slogan

-

USP

Leading manufacturer of stuffed toys

Ty Inc STP

Segment

Stuffed toys and accessories

Target Group

Kids and children

Positioning

Toys for all occasions

Ty Inc SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ty Inc :

1. Big brand name having products like dolls, ornaments and popular "Beanie babies"
2. Diverse range of products in its portfolio
3. Has license to some sports franchises

4. Has successfully tapped into the mobile market

Weaknesses

1. Limited brand awareness compared to bigger brands

2. The company products are primarily dependent on the US market with less international exposure

Opportunities

1.Potential to tap into more franchises
2.Reaching out by organizing contests on existing franchises

3. Can put holograms or something  similar so that imitation is not easy

4. Can leverage on its association with Portsmouth

5.Can tap into more comic and movie franchises

Threats

1.Video games
2.Cartoon channels
3.Internet

4. Outdoor games

5. Other similar companies

Ty Inc Competition

Competitors

Below are the 3 main Ty Inc competitors :

1.Hasbro
2.Mattel
3.Bandai


The brandguide table above concludes the Ty Inc SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to Ty Inc. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: