Ty Inc SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 1603

SWOT Analysis of Ty Inc with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ty Inc

Parent Company

Ty Inc


Toy Brands and Manufacturers


Media & Entertainment

Tagline/ Slogan



Leading manufacturer of stuffed toys

Ty Inc STP


Stuffed toys and accessories

Target Group

Kids and children


Toys for all occasions

Ty Inc SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ty Inc :

1. Big brand name having products like dolls, ornaments and popular "Beanie babies"
2. Diverse range of products in its portfolio
3. Has license to some sports franchises

4. Has successfully tapped into the mobile market


1. Limited brand awareness compared to bigger brands

2. The company products are primarily dependent on the US market with less international exposure


1.Potential to tap into more franchises
2.Reaching out by organizing contests on existing franchises

3. Can put holograms or something  similar so that imitation is not easy

4. Can leverage on its association with Portsmouth

5.Can tap into more comic and movie franchises


1.Video games
2.Cartoon channels

4. Outdoor games

5. Other similar companies

Ty Inc Competition


Below are the 3 main Ty Inc competitors :


The brandguide table above concludes the Ty Inc SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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