Toynami SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 910

SWOT Analysis of Toynami with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Toy Brands and Manufacturers


Media & Entertainment

Tagline/ Slogan



Manufacturer of toy figures of some of the most common franchises

Toynami STP


Collectible toys based on various comic franchises

Target Group

Mainly collectors of toys


Bringing role models from reel to real

Toynami SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Toynami :

1. Good market reputation and presence in the toy market
2. Diverse line of franchises in its portfolio
3. Has license to some of the most popular comic and movie franchises

4. Good availability at popular multi-brand toy retails


1. Limited brand awareness compared to bigger brands

2. The company products are primarily dependent on the US market with less international exposure


1.Potential to tap into more franchises
2.Reaching out by organizing contests on existing franchises


1.Video games
2.Cartoon channels

4. Outdoor games

5. Other similar companies

Toynami Competition


Below are the 2 main Toynami competitors :


The brandguide table above concludes the Toynami SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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