Toy Vault SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 780

SWOT Analysis of Toy Vault with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Toy Vault

Parent Company

Toy Vault Inc


Toy Brands and Manufacturers


Media and Entertainment

Tagline/ Slogan



First producer of action figures based solely on literary property



Plush toys, board games and licensed products

Target Group

Kids and collectors


Something to test the creativity of all kids

SWOT Analysis


1. Brand recall very high in US owing to associations with brands like LOTR, Godzilla, Rubiks etc
2. Has a good customer reach

3. Diverse range of toys and games for the children

4. Has good availability in multi-brand retail stores


1. Limited brand awareness compared to bigger brands

2. The company products are primarily dependent on the US market with less international exposure


1.Target the middle class in the developing economies
2.Can add educational product lines to its portfolio


1.Other similar toy manufacturers
3.Outdoor games



1.Mattel, Inc.
2.Hasbro, Inc.

The table above concludes the Toy Vault SWOT analysis along with its marketing and brand parameters.


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