Walt Disney Toys SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Walt Disney Toys analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Walt Disney Toys SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Walt Disney Toys to benchmark its business & performance as compared to the competitors and industry. As of 2020, Walt Disney Toys is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Walt Disney Toys competitors and includes Walt Disney Toys target market, segmentation, positioning & Unique Selling Proposition (USP).

Walt Disney Toys SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Walt Disney Toys Brand Analysis
Parent Company

Disney Consumer Products


Toy Brands and Manufacturers


Media & Entertainment

Tagline/ Slogan

Where dreams come true


Manufacturer of Walt Disney affiliated franchises

Walt Disney Toys STP
Walt Disney Toys Segmentation

Collectible toys based on characters created by Walt Disney

Walt Disney Toys Target Market

Kids and collectors of toys

Walt Disney Toys Positioning

Bringing role models from reel to real

Walt Disney Toys SWOT Analysis
Walt Disney Toys Strengths

Below are the Strengths in the SWOT Analysis of Walt Disney Toys:

1. Biggest brand name in children entertainment
2. Diverse line of franchises in its portfolio
3. Has license to some of the most popular comic and movie franchises

4. Brand recall is extremely high

5. Popular toys and games on official characters like Mickey, Donald duck, Toy Story, Lion King, Winnie the Pooh and all Disney movies

6. Available at all leading global multi-brand retails and Disney stores

7. Worldwide presence and one of the most trusted brands

Walt Disney Toys Weaknesses

Here are the weaknesses in the Walt Disney Toys SWOT Analysis:

1. Being a huge brand, it has to be quality concious as any bad news would become news
2.Fake products easily available in the market leading to loss of revenue

Walt Disney Toys Opportunities

Following are the Opportunities in Walt Disney Toys SWOT Analysis:

1.Potential to tap into more franchises
2.Reaching out by organizing contests on existing franchises

3. Can put holograms or something  similar so that imitation is not easy

4. Can leverage on the Walt Disney brand name

5.Can tap into more comic and movie franchises

Walt Disney Toys Threats

The threats in the SWOT Analysis of Walt Disney Toys are as mentioned:

1.Video games
2.Cartoon channels

4. Outdoor games

5. Other similar companies

Walt Disney Toys Competition

Below are the top 2 Walt Disney Toys competitors:


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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