Walt Disney Toys SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 4569

SWOT analysis of Walt Disney Toys analyses the brand/company with its strengths, weaknesses, opportunities & threats. Walt Disney Toys is one of the leading brands in the media & entertainment sector. The table below also lists the top Walt Disney Toys competitors and elaborates Walt Disney Toys segmentation, targeting, positioning & USP.

Walt Disney Toys

Parent Company

Disney Consumer Products


Toy Brands and Manufacturers


Media & Entertainment

Tagline/ Slogan

Where dreams come true


Manufacturer of Walt Disney affiliated franchises

Walt Disney Toys STP


Collectible toys based on characters created by Walt Disney

Target Group

Kids and collectors of toys


Bringing role models from reel to real

Walt Disney Toys SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Walt Disney Toys. Strengths are:

1. Biggest brand name in children entertainment
2. Diverse line of franchises in its portfolio
3. Has license to some of the most popular comic and movie franchises

4. Brand recall is extremely high

5. Popular toys and games on official characters like Mickey, Donald duck, Toy Story, Lion King, Winnie the Pooh and all Disney movies

6. Available at all leading global multi-brand retails and Disney stores

7. Worldwide presence and one of the most trusted brands


Here are the weaknesses in the Walt Disney Toys SWOT Analysis:

1. Being a huge brand, it has to be quality concious as any bad news would become news
2.Fake products easily available in the market leading to loss of revenue


Following are the Opportunities in Walt Disney Toys SWOT Analysis:

1.Potential to tap into more franchises
2.Reaching out by organizing contests on existing franchises

3. Can put holograms or something  similar so that imitation is not easy

4. Can leverage on the Walt Disney brand name

5.Can tap into more comic and movie franchises


The threats in the SWOT Analysis of Walt Disney Toys are as mentioned:

1.Video games
2.Cartoon channels

4. Outdoor games

5. Other similar companies

Walt Disney Toys Competition


Below are the top 2 Walt Disney Toys competitors:


The brandguide table above concludes the Walt Disney Toys SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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