Walt Disney Toys SWOT Analysis, USP & Competitors

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SWOT Analysis of Walt Disney Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Walt Disney Toys

Parent Company

Disney Consumer Products


Toy Brands and Manufacturers


Media and Entertainment

Tagline/ Slogan

Where dreams come true


Manufacturer of Walt Disney affiliated franchises



Collectible toys based on characters created by Walt Disney

Target Group

Kids and collectors of toys


Bringing role models from reel to real

SWOT Analysis


1. Biggest brand name in children entertainment
2. Diverse line of franchises in its portfolio
3. Has license to some of the most popular comic and movie franchises

4. Brand recall is extremely high

5. Popular toys and games on official characters like Mickey, Donald duck, Toy Story, Lion King, Winnie the Pooh and all Disney movies

6. Available at all leading global multi-brand retails and Disney stores

7. Worldwide presence and one of the most trusted brands


1. Being a huge brand, it has to be quality concious as any bad news would become news
2.Fake products easily available in the market leading to loss of revenue


1.Potential to tap into more franchises
2.Reaching out by organizing contests on existing franchises

3. Can put holograms or something  similar so that imitation is not easy

4. Can leverage on the Walt Disney brand name

5.Can tap into more comic and movie franchises


1.Video games
2.Cartoon channels

4. Outdoor games

5. Other similar companies




The table above concludes the Walt Disney Toys SWOT analysis along with its marketing and brand parameters.


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